Posted on November 23, 2020
Back To Basics How To Make The Most Of Instagram Marketing
Instagram is becoming the most popular marketing platform on social media. Now Instagram is the top innovator on the internet with its smart tools helping a lot of users and brands. There are more than one billion people actively using Instagram and the number is still on the rise. That’s why a lot of businesses […]
Posted on November 06, 2020
Can Influencer Marketing Work with a Boomer Audience?
While influencer marketing is particularly popular and successful with younger audiences—millennials and Gen Z to be specific—one has to wonder: could it work for boomers just as well? Marketing and advertising are evolving with the changes in technology and the spread of the internet. For businesses that are aimed specifically at boomer folks, or for […]
Posted on October 16, 2020
Understanding Your Target Audience on Social Media
If you’re still relying on conventional social media ads to reach out to your target audiences, it’s time to switch! According to the experts at Forbes, 30% of internet users skip ads and find them annoying. We have a better proposition: conveying the same message via a social media influencer would make much sense. Before […]
Posted on September 10, 2020
The Importance of a Cross-Channel Social Media Strategy
The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]
Posted on July 30, 2020
Good vs Bad Followers
One of the most important metrics brands use to apprise influencers they’re considering working with is their follower number. However, the number itself isn’t a good indicator of whether a partnership will help the brand reach its goals. When analyzing an influencer’s following it’s important to make the distinction between good and bad followers. It’s […]
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