Common Influencer Marketing Mistakes | Plus Infographic

Home Blog Common Influencer Marketing Mistakes

Common Influencer Marketing Mistakes

Aaron Tylor

Afluencer SEO Guru

Influencer marketing has been one of the most dynamic and disruptive trends that have emerged in the last couple of years. Especially during this pandemic, the popularity of this form of marketing has accelerated as people now prefer content that’s more original and less scripted. According to research, the value of the global influencer market in 2020 was $7.68 billion.

Due to the soaring popularity of this industry, many people are now interested in becoming an influencer. However, because of the entry of many players, the industry has been saturated. This is why many influencers are now looking for ways to go above and beyond while producing their content so that they can be distinct.

In this blog, we’ve listed and discussed the common influencer marketing mistakes that are making it difficult to break through the content clutter.

Not Having Goals

It’s imperative to have clear campaign goals. This is important because by only having clear campaign goals, you can engage with your audience and steer conversations.

You also need to have clear, well-defined KPIs. For instance, you should know by the end of the year how much your platform should grow in terms of engagement, sales, followers, leads, etc.

Unfortunately, one of the most common influencer marketing mistakes is not having any set goals in place.

Check out our infographic on goals your brand should focus on:

Check out our infographic on goals your brand should focus on:

 

Influencer Marketing Goals Your Brand Should Focus On 

Not Choosing the Right People to Collaborate With

Influencer Podcast Collaboration | Influencer Marketing Mistakes

One strategy through which many influencers increase their follower base is by collaborating with other influencers. However, this strategy can hit back if you do not collaborate with the right person. It’s critical to find another influencer to collaborate with who has similar values to yours and is relevant to your platform and audience.

So don’t be the one who makes the mistake of collaborating with the wrong influencer for your marketing campaign.

Not Selecting the Right Outreach Methods

If you have started influencer marketing recently, you should test your outreach methods. Knowing which one is most suitable for your campaign is super important. In this phase, you should also make sure you don’t prioritize reach over context.

This is one of the most common digital marketing mistakes that an influencer can make. While engrossed in increasing their followers, they don’t focus on producing high-quality content.

In order to be distinct and unique, if you’re looking for the best influencer programs, you can check our resources. This platform is also useful for brands as we allow them to find influencers online. You can easily signup for our influencer marketing program. If you need more information, you can contact us at (916) 480-8425.

Bonus Infographic: Influencer Marketing Goals Brands Should Focus On

Influencer Marketing Goals | Afluencer Infographic

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

Holiday Gift Guides 2025: Collabs, Niches, and Tips for Brands & Influencers

The Holiday Gift Guide Advantage The 2025 holiday season is in full swing and with so many brands competing for attention, standing out takes more than a good deal. It takes creativity, connection, and collaboration. That’s where holiday gift guides 2025 come in, your roadmap to authentic, creator-led campaigns that convert. These curated creator-led guides […]

Christmas Marketing with Influencers: What You Need To Consider

Once the flash sales and urgency of November fade, December becomes the heart of connection — and that’s what great Christmas marketing is all about. Consumers are no longer just chasing discounts; they’re seeking stories, meaning, and moments that feel personal. According to Adobe Analytics, U.S. online holiday spending is expected to reach over $253 […]

How Brands Can Benefit From Influencer Marketing During the Holiday Season

Holiday season marketing in 2025 looks a little different. According to Deloitte, U.S. retail sales from November to January are expected to rise by just 2.9% to 3.4%, marking the slowest growth since the pandemic. That means every impression, click, and conversion counts more than ever. To break through cautious consumer spending, brands are leaning […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!