There’s no denying that we are the digital and social media generation. This has had a tremendous effect on the world of marketing, where brands are turning away from more traditional forms of advertising and instead choosing to focus their efforts on using social media to advertise and promote their products while connecting with their consumers on a more personal level. This is where influencer marketing comes in.
Social media influencers are largely thought of as the future of marketing, and for good reason. They have their own brand and image and a loyal audience that likes, respects and trusts them and their opinions. It’s no secret that the life and career of a social media influencer is a lucrative one. If you’re interested in becoming a social media influencer, these 3 tips can help you get started.
1. Find A Niche
Before you can begin your journey into social media influencer marketing, you need to decide what your niche is going to be. Your niche should be something that you’re passionate and knowledgeable about, since this will allow you to build a brand, enjoy your work and become the go-to person for the particular industry and niche.
You don’t have to focus on the most common and popular niches such as fitness, healthy living or makeup. Remember, this is your personal brand and it can revolve around anything you choose. If you enjoy DIY projects, gardening or exploring new cuisines make that the main focus of your platform. It doesn’t matter what the niche is, as long as you’re providing value to your followers.
2. Be Authentic and Unique
The main appeal of influencers and the reason their followers trust them is that they’re their most unique and authentic selves. Being an influencer is a full time job, and if you’re being dishonest with your followers and pretending to be something you’re not, not only will your audience distrust you but you will also have a hard time maintaining the façade.
Since there are more and more upcoming influencers every day, it’s also important not to get lost among them. Being different will help you stand out from the competition and find success in the world of social media influencers. Find a new perspective, a unique way of doing things or try something that hasn’t been before. There is only one you, so being yourself is the best way to achieve both authenticity and uniqueness.
3. Choose A Platform and Be Consistent
The platforms you choose to use will depend on your target audience. There is an abundance of social media platforms available, each suited for a specific type of content. Choosing 2 or 3 platforms and using them together to build your brand and reach your audience is the best way to guarantee success. Once you know the type of content you want to create and the platforms your target audience prefers, determine which can be used together in the best way.
Don’t stretch yourself too thin by posting different parts of your content on too many places, as your followers are not going to want to check 5 different social media platforms just to be able to get the whole story. Have a strategy planned out and be consistent and regular with your uploads. Having a consistent schedule of when you upload will help you build visibility and your followers will know when they can expect to see new content. Use a planner to map out your posting strategy for weeks at a time which will make it much easier to stick to your predetermined schedule.