In the world of influencer marketing, there is a constant revolving door of new and trendy niches. While it’s not a bad idea to focus your brand on one of these trendy market niches, this carries with it a much larger risk as there is uncertainty for long the niche will remain relevant and profitable. If you’re looking for a safe bet, there are several niches that are never going to stop being popular.
This, in turn, makes them the 5 most profitable niches for influencers.
1. Health and Fitness
Whether it’s weightlifting, yoga, CrossFit or a different sport, the demand for health and fitness influencers, products, content, solutions, and services doesn’t seem to be going anywhere. Now more than ever people are concerned with their health on physical, mental and emotional levels as well as their fitness levels at least to a certain degree.
The wellness industry has seen a growth of 12.8% between 2015 and 2017, rising to a staggering worth of $4.2 trillion. Meanwhile, the fitness industry is a massive market in its own right, with an $87.5 billion worth in 2018.
So it’s no surprise that more and more fitness enthusiasts are choosing these niches to pursue their influencer marketing career. They have a huge audience that is always eager to hear their tips and tricks along with recommendations for products and services.
Beauty influencers come in all shapes and sizes, focusing on makeup, nails, skincare, hair or any combination of them. Cosmetics niches that focus primarily on women are a mainstay in the influencer marketing world. The industry has a projected worth of over $860 billion by 2024.
This is a huge industry with a lot of variety, as influencers share their tutorials, personal experiences, product reviews and more. There are nearly 300 million posts with #beauty on Instagram. This is no coincidence as the visual nature of this niche is perfectly suited for Instagram’s model. Especially considering that its user base is a little over 50% female.
Travel influencers appeal to the adventurer in all of us. Many people fantasize about jetting off to distant and exotic locales. And we all have some form of a ‘dream vacation’ envisioned. So influencer marketing within travel niches would prove to be extremely profitable. With a worth of over $5 billion in 2017 and international travel has shown steady growth for nearly a decade.
Due to its remarkable popularity influencer (there are over 400M posts with #travel) that want to make an impact need to focus their niche on a smaller area of the industry, Backpackers, campers and outdoor enthusiasts are seeing the best results in recent years. Adding a personal touch and recommendations for restaurants, accommodation, products, and travel methods. Along with photos and videos that showcase the beauty of your travel destinations. These are the best ways to stand out with influencer marketing in travel niches.
The impact influencers have had on the travel industry can’t be denied. Especially considering the fact that ‘instagrammability’ is a priority for 40% of millennials when choosing their next travel destination.
Whether it is e-commerce, entrepreneurship, starting your own business, marketing or making money online, the business industry is one of the most popular niches with both influencers and their audiences. This niche has universal appeal. People of all ages, nationalities and personality types can benefit from the advice, information and tips-and-tricks business influencers provide.
The fashion industry is huge. Predicted to be valued over $700 billion by 2022. This includes the worldwide fashion industry along with e-commerce apparel. It’s a great reason to get into influencer marketing in fashion niches, right?
Influencers who focus on clothing, accessories, jewelry, and watches see some of the biggest ROI for their content, videos, and sponsorships. Instagram is the platform of choice as it allows them to truly showcase their style and interact with both their followers and companies.