Micro-Influencers Help Ministry of Environment Spread Awareness

Home Blog Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness

Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness

Aaron Tylor

Afluencer SEO Guru

Singapore’s Ministry of Environment seeks out social media micro-influencers to spread awareness of environmental issues.

Wait.

Singapore has a Ministry of Environment—how cool is that?

What’s even cooler is that these guys know what’s up. They did what most traditional “ministries” would never even imagine doing: they got in touch with Marcus Nai (@marcusnai) and Melissa (@tacomels)—two social media micro-influencers.

And they did that because:

  • They wanted to save the environment.
  • They knew that this would rally the millennial youth behind them, uniting much of Singapore around the cause

We guess no one can ever OK-Boomer to the Singaporean Ministry of Environment.

And it’s Not Just That One Ministry

Every other ministry in every other country can close up: because clearly, Singapore is living in 3037 already.

Before the Ministry of the Environment and Water Resources contacted said micro-influencers, the Finance Ministry had done the same—and on a much larger scale. Where the Environment guys had approached 28 influencers, the Finance guys had approached 50!

The Micro-Influencer Collab Outcome

Environmental Micro-Influencers | Cycling Outdoors

All of this begs the question: did something come out of this government-influencer collab or was it much ado about nothing?

A lot came out of it, actually. The influencers took to their social media platforms and began working on well-thought-out pro-environment agendas. There were photographs of influencers on bicycles and them doing eco-friendly activities. These were all micro-influencers, mind you— @tacomels has only a little over 900 followers. And yet, the trend still caught on.

It’s usually the younger population—millennials, Gen Z, and whoever comes after them—that follow these influencers on social media platforms. And the Singaporean Government was correct in guessing that using the power of social media influencing would be far more effective than introducing a school course on climate change.

That would just bore children to death—Generation Z would become Generation ZZZ, and no goals would be met.

What You Can Learn from Singapore

So here’s what you can learn from Singapore:

While we believe both recipes are equally interesting, you’ll be more interested in the second if you’re a business—especially if you’re a small business that’s seeking to make it big.

Social media has great power, and you can utilize this power the right way, to your advantage. Partner with micro-influencers who you feel will fit right with your brand vision. Let them do the reaching out to target audiences and market your vision while you can focus on your business.

And your one-way ticket to finding the perfect social media influencer for your brand is by signing up for Afluencer today. Find out more about us here.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

The Top-Rated Influencer Marketing Platform for Small Business 

If you’re a small business owner, you know the hustle. Every sale counts. Every customer matters. But how do you get your brand in front of the right people? Enter influencer marketing. It’s the secret weapon small businesses are using to level the playing field. But finding the best influencer marketing platform for small business? […]

 

Influencer Marketing Platform Reviews & Top 25 Rankings

For help finding influencers, do yourself a favor and go get an influencer marketing platform. After all, who wants to randomly DM influencers all day on Instagram? That takes a lot of time and, to be honest, it isn’t very effective. With a huge number of brands vying for attention, the competition is stiff, and […]

Best Practices for Working with Influencers: Proven Tips from Hot Brands

Working with influencers can take your brand from quiet to buzzing. But only if you do it right. Many brands dive in without a plan—and end up with missed deadlines, off-brand content, or awkward communication. Sound familiar? That’s where clear, proven best practices come in. We asked real brands to share what’s actually working for […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!