Muslim influencers are reshaping the global creator scene — blending culture, creativity, and community to deliver content that’s as authentic as it is inspiring. With a worldwide Muslim population of over 1.9 billion and rising demand for modest fashion, halal beauty, and faith-friendly travel, brands are realizing the power of partnering with creators who reflect these values.
Read on to uncover 31 Muslim influencers who are raising the bar across style, lifestyle, food, and more. Whether you’re a brand aiming to connect with Muslim audiences or simply looking for creators whose stories resonate far beyond trends, this list is your perfect starting point.
Looking to partner with authentic voices in the Muslim community? CreatorGPT is your AI strategy assistant for influencer marketing. It’s trained on real campaigns, so you’ll get smarter ideas on how to find, brief, and collaborate with the right influencers—fast. Chat with CreatorGPT now
Does Religion Matter in Influencer Marketing?
When it comes to influencer marketing, religion isn’t about labels — it’s about trust, values, and connection. For many audiences, especially within the Muslim community, seeing their beliefs and traditions respected by a creator builds instant credibility.
Nowadays, brands are increasingly aware that working with Muslim influencers isn’t just a diversity checkbox — it’s about partnering with storytellers who can bridge cultural nuances with authenticity. This is particularly important for campaigns tied to modest fashion, halal food, travel during Ramadan, or faith-based wellness.
However, faith-driven marketing also requires cultural sensitivity. Brands that collaborate with Muslim creators respectfully and align with their values tend to build deeper, longer-lasting trust with audiences worldwide.
Is Your Brand Missing That Special Someone?
Connect with legit influencers who can take your brand to new heights. When you join Afluencer, you can customize your own Collab program and find that special influencer for your campaign.
REGISTER NOW
Why Do Brands Need a Muslim Influencer?
Here’s why more and more brands are looking for Muslim influencers:
Diverse Audience
With an estimated 1.8 billion Muslims worldwide, the Muslim community is a significant and diverse market. Partnering with a Muslim influencer can help brands reach this growing audience and tap into their unique needs and preferences.
Muslim audiences are all over the world and not just in Muslim-majority countries. For example, according to 2017 figures, there were over 3.45 million Muslims in the United States, making up about 1.1 percent of the total population. The situation is similar in several other countries, including the UK where Muslims make up nearly 7 percent of the total population.
Authenticity and Trust
Muslim influencers’ audiences look to them not just for recommendations but for guidance that aligns with their values and lifestyle. Studies show that when influencers share cultural values or behavioral traits with their audience, they generate higher trust and campaign impact — proving that alignment goes deeper than demographics.
Cultural Relevance
A Muslim influencer can help brands navigate the complexities of Islamic culture and ensure that their messaging and marketing efforts are culturally relevant and appropriate. This can include everything from avoiding offensive imagery or language to creating content that resonates with Muslim values and traditions.
Today, these creators play a crucial role in bridging the gap between brands and communities that appreciate authenticity and cultural respect. Seasonal moments like Ramadan and Eid still drive some of the biggest spikes in engagement, but the influence of these creators extends well beyond festivals — from family-friendly travel to wedding trends and everyday lifestyle content.
This is very important for brands looking to enter a new market. Many international brands such as Nike and Burger King have struggled in Muslim countries due to a lack of exposure and choosing the wrong ambassadors.
Competitive Advantage
With more brands looking to tap into the Muslim market, partnering with a Muslim influencer can give your brand a competitive advantage. By working with an influencer who understands the needs and preferences of the Muslim community, you can differentiate your brand and stand out in a crowded marketplace.
For brands expanding into new regions or aiming to build deeper trust at home, Muslim influencers bring local insights and global reach. Their content resonates because it feels personal and culturally aware — making it easier for brands to connect with audiences in ways that traditional ads often can’t.
Top Muslim Influencers on Afluencer
Let’s have a look at our top Muslim influencers. We have picked names from around the world, including Muslim-majority countries like Morocco, Bahrain, and Pakistan, to countries where Muslims are a minority, such as the US, the UK, and India.
Rehnumah Insan
Rehnumah Insan (@the_travelette) is a UK-based lifestyle, travel, fashion, and mum influencer whose feed feels like a collection of postcards from her life. With a loyal Instagram following and an international audience across the UK, US, Bangladesh, and India, she’s known for her warm storytelling style that blends faith, modest fashion, and family-friendly travel.
Her content is refreshingly down-to-earth yet polished, often sharing practical tips for mums on the go, style inspiration for modest wardrobes, and travel moments that celebrate culture and connection. This mix of personal and purposeful content makes her especially relatable to modern Muslim women balancing style, family, and faith.
Rehnumah’s collaborations — including Lovevery Europe and Momcozy — show her versatility in working with both global brands and parenting-focused businesses. With over three years of UGC experience, she’s a go-to partner for brands seeking authentic storytelling with professional-quality visuals.
Sana Amreen
Sana Amreen is the voice and creator behind “Dolly’s Voice,” a fast-growing YouTube channel dedicated to Islamic education, history, and motivational content. Based in Burhanpur, India, Sana has built a loyal audience across India, Pakistan, and Saudi Arabia who turn to her videos for Quranic insights, Hadith explanations, inspiring stories from Islamic history, and thoughtful commentary on contemporary issues facing the Muslim community.
Her viewers — mostly faith-driven adults aged 18–45 — appreciate her authentic, mobile-shot productions that feel personal yet well-researched. This sincerity has made her a trusted educator and motivator for Muslims eager to deepen their understanding of faith and lifestyle.
Open to working with ethical, value-aligned brands, Sana focuses on partnerships that bring genuine benefit to her community, from lifestyle tools to educational products. For brands seeking to reach an engaged, learning-minded Muslim audience, Sana offers a mix of authenticity, credibility, and cultural insight that’s hard to beat.
Sonam Khan
Here’s another Muslim influencer from Pakistan who appears to be doing it right. Sonam has over 19.6K Instagram followers and a decent engagement rate of about 5 percent. A mother of 3, the star identifies as a blogger and talks about a variety of topics, including food, skincare, and shopping. However, she doesn’t seem to be a fan of selfies and you will not find her photos on her page.
The star mainly posts pictures of products and her gorgeous kids and enjoys writing long and detailed captions. We feel this is one of the reasons why she enjoys a very high engagement rate of nearly 6 percent.
Mainly popular in Pakistan, she seems to have moved abroad and appears to be interested in partnering with foreign brands. We must mention that her influence is rapidly growing in countries like the US and the UK and she has partnered with the likes of Maelys Cosmetics, Jurlique, and InflataNation West Brom.
Aliyah Sadegh
Aliyah defines herself as a “foodie girl who loves to travel and explore different places”. She enjoys stopping “every now and then to take pictures to inspire her followers to travel & eat delicious food”.
A look at your profile and you will find that she has been around the world. You’ll find interesting photos of beautiful destinations, gorgeous outfits, delicious meals, and Aliyah having fun.
A true example of a modern Muslim, Aliyah enjoys wearing whatever she enjoys and sharing her experiences with the world. This, we believe, makes her unique and a great choice for brands looking for a Muslim influencer.
Misbah Qaisar
Last on the list is Misbah Qaisar, a Pakistani star with followers from around the world, including India, the US, and Brazil. Misbah seems to be taking her influencer career very seriously and isn’t just on Instagram but on other platforms as well, including YouTube, TikTok, and Facebook with a combined following of nearly 62K.
She has a good engagement rate of 5 percent on Instagram, which is where most of her followers are. She mainly offers honest reviews and talks about a variety of products such as jewelry, household items, skincare goods, etc.
A YouTuber as well, Misbah keeps her audience busy with never-ending content and new product discoveries.
Maryam Akram
Maryan enjoys more than 28.6K Instagram followers and a good engagement rate of 6 percent. Most of her followers are from Pakistan; however, she also enjoys fame in the US, India, and the UK. This Pakistani-American influencer is an illustrator helping businesses make an impression with her skills.
There are shades of Islam in her work – you will see illustrations of holy places, women wearing hijabs, and more. Working with her can be beneficial. She can come up with unique illustrations that represent your brand. Her work is not only colorful but also has gone viral on several occasions.
Neelam Khan
Neelam is a makeup and beauty influencer with nearly 5 million TikTok followers who appear to be highly engaged with the diva who goes by the name BeautyHacks777 on the platform. In addition, she has a presence on TikTok where she has amassed over 2K subscribers.
Mainly popular in the US, her videos are also enjoyed by users in the UK, India, and Canada. You will mainly find hacks and reviews on her page. The star seems to be a fan of natural ingredients and often posts videos covering the benefits of different oils and natural herbs.
We feel she can be a great pick for brands looking for a Muslim influencer due to her huge reach in English-speaking countries. She is mainly followed by people from Muslim countries and can turn out to be a great partner for brands that wish to target this section of the audience.
AkuPeduli
Mainly popular in Malaysia, AkuPeduli has more than 153K YouTube subscribers and over 117K TikTok fans. AkuPeduli’s videos are in Bahasa Melayu, the main language spoken in Malaysia. And the majority of AkuPeduli’s followers are based in Malaysia, which would make for the perfect Collab for Brands targeting the Malaysian market.
The country is Muslim-dominated, including expats from Muslim countries like Pakistan and Egypt. So another Collab opportunity for brands looking to promote Muslim wear or other Islamic-related products.
AkuPeduli has mastered the art of creating viral videos with some of the content having managed over a million views. AkuPeduli is unique. The content is brimming with positive energy and always demonstrates good things to the audience. In fact, a lot of the content revolves around Islam and what it teaches.
Altaf H.
Altaf H is a Muslim influencer who is unique because his channel doesn’t belong to him. He’s a social media manager who manages a variety of YouTube pages, in a variety of niches such as the fitness category. His main channel has over 15K subscribers, mainly from the US. However, he is popular in other countries as well, including Mexico, India, Brazil, and many European countries.
You will find Muslim-oriented posts on his channel, including how to stay fit during Ramadan and the importance of following a halal diet. We feel he can be a great pick for brands looking to reach an international audience. He’s willing to promote products and services in a variety of ways and is known for being easy to work with.
Fouzia Naz
We were quite impressed with Fouzia Naz’s profile. The diva has over 45K Instagram fans and a decent engagement rate of 5 percent. Her versatility appears to be her biggest strength as the star isn’t focused on a single niche. You will find everything from parenting to food to beauty to lifestyle and wellness.
She is a seasoned digital creator and influencer currently living in Texas. She shares her knowledge and passion for skincare, beauty, and lifestyle through detailed product reviews and timely recommendations. As the face behind @fouziathebliss, Fouzia balances her brand, motherhood, and her role as a beauty and lifestyle expert with ease, showcasing how simplicity can lead to happiness.
Kabeer Tareen
Kabeer Tareen is a YouTube and Muslim influencer teaching the world to make money through technology.
He has more than 267K YouTube subscribers and the coveted blue tick that shows his prowess and fame. He is very active on the platform, regularly uploading content and responding to comments. The star typically talks about social media, online earning, MetaVerse, and blockchain. However, there is no religion or Islam-related content. Still, we think he can be a good pick for brands in this niche as most of his followers are from countries with large Muslim populations such as Indonesia and India.
He can be a good pick to do videos such as Is Bitcoin Halal, and Can Muslims Invest in FX, so hit that Collab button now!
Zaha Shaik
With over 55K Instagram fans, Zaha is a volcano of talent. But, that’s not all she has to offer. She even has an impressive engagement rate – as high as 9 percent – and an international following from the US, India, the UK, Canada, and even Malaysia.
A former banker, she is now a full-time blogger “finding balance in life through cooking & organizing. Easy daily recipes and lunch plates, with a touch of lifestyle inspiration”.
She has worked with a variety of brands and mainly focuses on Indian food. We feel she can be a good pick for companies looking for a Muslim influencer as she offers halal meals and is a pro at taking food photos.
Basheera Dawjee
Basheera is a pharmacist and mom with a love for fashion, beauty, and travel. Popular in South Africa, she has more than 51k Instagram fans and over 8.5K TikTok followers.
She describes herself as a ‘content creator who’s discovering mommahood’. The diva talks about a variety of things on her page, including food, fashion, beauty, and travel. Furthermore, she also shares parenting tips and often talks about the importance of wearing modest outfits.
We think she’s highly versatile and a perfect fit for brands looking for a Muslim influencer popular in South Africa. Only 1.36% of the total population in the country is Muslim; however, they stand at over half a million.
Sahar Fatima
Sahar is a digital creator specializing in beauty, lifestyle, parenting, fashion, and traveling. The Texan beauty tries to keep her 40K Instagram family entertained through her interesting posts that contain creative captions and cool hashtags.
She has mastered the art of giving a unique touch to her posts and is known for honest product reviews. You will find some very creative posts on her page. Unlike some other influencers out there, she doesn’t seem to be a fan of selfies and usually posts about the products they use, and her loving children.
The diva has an engagement rate of about 5 percent and a global following. She’s open to working with all kinds of brands and can be a good pick for companies looking for Muslim influencers.
Suhaib Khan
Mainly popular in his home country, Pakistan, Shoaib is a Muslim influencer who targets youth and has over 17.6K Instagram followers. He is an SEO analyst and also works as a model in his free time.
You will find casual photos on his page, including him traveling, enjoying delicious meals, and just posing in front of a camera. Furthermore, he helps people increase their social media reach and can be a good pick for local brands that want to promote products on a local or national level.
The star has partnered with a number of local brands and is open to more Collabs.
Nemo Ahmed
Nemo Ahmed has become a popular name in no time. This young and upcoming influencer has over 200K TikTok fans and more than 2.3K YouTube subscribers. Moreover, he focuses on Instagram as well where he has a decent engagement rate and over 22K followers.
A professional parkour athlete, Nemo started as a football player and enjoys taking part in all kinds of sports. He calls himself a traveler and is currently living his best life in Dubai. You will find him taking part in a variety of sports, including surfing and parkour.
His videos resonate with people who enjoy adventure and many even look up to him. Sign up with Afluencer today to get in touch with Nemo and several other Muslim influencers.
Need influencer campaign ideas? CreatorGPT has answers. Ask now
Younes Ezzentri
Younes Ezzentri is a travel photographer with more than 22K Instagram followers. He likes to showcase his talent to the world and takes pictures of everything from wildlife to nature to people. This unique talent makes him a great choice for brands looking for an influencer as he can highlight your products or services through his photography skills.
However, he specializes in adventure and landscape photography and enjoys being lost in nature. This Moroccan star lives in Casablanca and is always on the move. Reach out to Younes and several other Muslim influencers ready to help your brand reach the next milestone.
Let's Keep In Touch!
We'll always hit you up first whenever we come across new tips and tricks. And you'll never miss out on awesome Collab opportunities again.
Gunel Mahmudova
This beauty from Azerbaijan has 26K Instagram fans and a growing presence on other platforms like TikTok and Twitter. She has a background in marketing and a passion for building content that helps others grow.
She mainly talks about fashion and beauty and is also an avid traveler. The diva enjoys going live on social media and connecting with her followers who are highly engaged and interested in what she has to offer.
You will find pictures of the star exploring different cities and rocking a variety of outfits. She has partnered with a number of brands and is open to collaborating with both big and small names.
Shima Katouzian
Shima is a popular influencer with over 1.5 million followers on the internet. She is available on almost all major social media platforms, including Instagram where she has more than 1.2 million followers. But, what really impressed us is her engagement rate which is above 11.2 percent. This shows that her followers have a genuine interest in what she posts.
The diva is equally popular on YouTube with 100K subscribers and millions of views. Moreover, she is now building followers on other platforms and is about to hit the 10K mark on Twitter and has close to 30K fans on TikTok.
She is a global icon with fans from around the world, including the US, Turkey, Canada, the UK, and Australia. She mainly talks about fashion and beauty and unlike some other Muslim influencers on this list, she is very liberal and isn’t afraid of trying new things.
With more and more Muslims opening up to the idea of trying different styles and fashion and following influencers like Shima, we feel she can be a good pick for brands looking to build a connection with a Muslim influencer.
Fatima El Bakkali Kasmi
Based out of Tétouan, Morocco, Fatima is a Muslim influencer with a special focus on Instagram. This microinfluencer has nearly 3K Instagram fans but that’s not what we included her for. The star hits the ball out of the park with an engagement rate of 56 percent. We haven’t come across any other influencer with such a high engagement rate.
The level of interest in her posts is very high and she built an international following with followers from Morocco, The US, The UK, and Canada. The diva knows how to pose in front of a camera and excels in the fashion niche.
She enjoys wearing all kinds of clothes and has worked with a number of companies. We feel she can be a good pick for local brands looking for a stunning face.
Hickma Mohammed
Hickma is a 19-year-old fashion influencer with a mission to empower Hijabi Muslims to embrace their style while maintaining modesty. She believes that street fashion can be modest and still make a statement. As a Muslim herself, Hickma understands the challenges of finding stylish and modest clothing, but she’s passionate about helping her followers discover their confidence and express themselves through fashion. However, we must add that she isn’t always in a hijab and likes to try different things.
The stunner has been fascinated by fashion since she was a child, and she believes that it’s a powerful tool for self-expression, especially for introverts and Muslims like her. By promoting modest fashion, Hickma hopes to inspire others to embrace their unique style and feel confident in their own skin.
If you’re looking for a fashion influencer who shares your values and is passionate about promoting modest fashion, then Hickma is the right choice. She’s committed to creating a more diverse and inclusive fashion industry, one outfit at a time.
Umber Sulaiman
Open to PR and collaboration, Umber is a makeup artist with more than 23.4K Instagram fans and a decent engagement rate. Based out of the US, the star seems to have a global audience from countries like the US, The UK, India, and Pakistan.
She mainly works with fashion and beauty brands and has partnered with the likes of Medature, Neuraderm, and Thayers. The diva is considered authentic as she enjoys the coveted blue tick and is considered an authority in the field.
We think she can be a good pick for brands looking for Muslim influencers due to her push for modest living.
Mariam Ashraf
Beautiful and talented, Mariam Ashraf is a fast-growing social media influencer with 7.6K Instagram fans and a decent engagement rate of 4 percent.
Take a look at your profile and you will understand how cool she is. A fan of colors, she enjoys roaming around in vibrant outfits and posting fun content. You will find everything on her page, from pictures of delicious foods to stories of her travels.
The diva is mainly popular in Egypt and enjoys trying new things. She originally started as a food reviewer and is now concentrating on other things as well. We think she can be a good pick for brands looking for someone with a colorful personality.
Aqsa Duduke
Aqsa Duduke is a student and blogger with more than 21K Instagram fans and a decent engagement rate. Take a look at her profile and you will find very unique content, including selfies that do not show her face. The star seems to be an avid Muslim and likes to wear hijab or use emojis to cover her face.
She’s a perfect example of a Muslim woman who is finding success while following her religion. A student of medicine, Aqsa runs the page ‘Girl with Modesty’ and is also concentrating on YouTube where she posts tutorials and reviews.
Furthermore, she often talks about religion and the importance of being a good Muslim. We think her devotion and unique content make her one of the best Muslim influencers.
Ghassane Hihlal
Ghassane Hihlal is a Moroccan influencer who identifies as a freelancer and YouTuber and specializes in producing fun content. You will find vlogs covering his life, reaction videos, and prank videos on his YouTube channel, called Ghassane TV, where he has more than 1.38K subscribers. However, we must mention that his videos are in Arabic, which is the language most commonly spoken in his country.
In addition, he is on Instagram and Facebook, and TikTok. But, he seems to be most focused on Instagram out of these where he is about to hit 20K followers.
Hihlal is a microinfluencer and while he doesn’t have a huge number of subscribers, they appear to be highly engaged with the star enjoying an engagement rate of 13 percent on YouTube.
Noorain Huma
Loved by over 100K on Instagram, Noorain is a powerhouse of talent with a thunderous engagement rate of 10 percent. This makes her one of the best Muslim influencers out there as very few are able to enjoy such a response on social media. Mainly popular in India, she also has followers from countries like the US, The UK, and Canada.
She is a food blogger and mainly concentrates on Indian foods. The star has moved to the UK and seems to be a pro at making reels that look tempting.
We feel she can be a good pick for brands looking for a food influencer who promotes halal meals.
Kai Darul
Kai Darul is a passionate and driven individual who has made a name for herself in the world of blogging. A qualified accountant, she founded Hijabi Mag in 2015 to spread awareness about modest living and the lifestyle of a Muslim woman in the Christian-dominated Philippines. Through her blog, Kai promotes dialogues and understanding between different cultures and religions.
This makes her a great pick for brands looking for a Muslim influencer who has an understanding of living in a non-muslim majority country. The diva has over 12K Instagram fans and thousands of loyal web visitors.
Kai’s blogging journey began in 2007 when she started using a Friendster blog. She later moved to Blogspot in 2008, but it wasn’t until she was a sophomore in college that she took blogging seriously. She won a domain name, Lilpink.info, and a hosting package from Cei’s mini blog giveaway, which motivated her to continue blogging.
Kai’s blog has received numerous recognitions, including being named a pioneer blog by a Muslimah for Muslimahs in the Philippines.
Bushra Khan
Bushra has a huge following of over 60K on YouTube and an impressive engagement rate of over 7 percent. Very active on the platform, she posts everything from daily routines to fun vlogs to makeup videos. A supporter of modest fashion, we feel Bushra can be a great pick for brands that cater to people interested in modest clothing.
Mainly popular in India, she also has followers from the US, the US, Pakistan, Canada, and Germany. She is very active on social media and is open to working with a variety of brands, including beauty companies, fashion houses, and more.
Sarmad Rao
Those looking for a talented Muslim influencer can get in touch with Samad, best known for making animated rap battles between famous people. His content is as cool as it sounds. His videos feature famous individuals such as politicians, sportspersons, and entrepreneurs.
He has over 50K subscribers who appear to be highly engaged. Some of his videos have even gone viral managing thousands of views. However, he is mainly popular in the subcontinent and can be a great pick for brands that cater to these countries.
You can even get him to create unique animation for your brands. The man seems to be good at what he does and active on other platforms too.
Almas Qaiser
Almas is a Pakistani-Canadian social media star who impresses in several departments. She has a very high engagement rate of 6.2 percent, which makes her one of the best Muslim influencers to work with.
The diva is very active on social media and has about 2K Instagram fans. Moreover, she has an international fan following with most of her followers based in the US, Pakistan, Canada, and India. Furthermore, we feel she can be a great pick for brands keen on promoting hijabs as the diva is always wearing one and regularly talks about hijab-related topics.
She works as a working mom and enjoys traveling, trying new foods, and sharing her journey with her growing fan base. As a mental health advocate, she aims to spread awareness and promote well-being. Almas is open to collaborations with brands that align with her interests and values, such as modest fashion, halal cuisine, and lifestyle products.
Mariem Wildane
Mariem’s profile is as cool as her name. She defines herself as a “fashion, lifestyle, and interior design enthusiast” and enjoys talking about affordable fashion ideas. Mainly popular in Bahrain, a Muslim-majority country, she also has followers from Morocco and Saudi Arabia.
More popularly known as Mimi Wildane, she enjoys more than 2.3K TikTok followers and nearly 500 Instagram fans. Mariem is a micro-influencer, but she seems prepared to go big with an outstanding engagement rate of around 11 percent on Instagram.
Her curls, cool fashion sense, and colorful profile are some of the main reasons why brands appear to be interested in her. So what are you waiting for? Invite Mariem to Collab today!
Effortlessly Connect with Top Muslim Influencers on Afluencer
Ready to amplify your brand’s reach by teaming up with Muslim influencers? Afluencer makes the whole process smooth and stress-free.
1. Sign Up & Set Up Your Profile
Create your free Afluencer account in minutes. Add your brand details, logo, and what you’re looking for in a collab — this helps the right influencers find you faster.
2. Find Influencers with Smart Filters
Use Afluencer’s advanced search tools to discover Muslim influencers by niche, location, follower count, and engagement rate.
Need an extra boost? Try CreatorGPT, Afluencer’s AI-powered concierge (available outside the app) to help you brainstorm influencer criteria and campaign ideas before you dive in.
3. Post a Collab That Attracts the Right Creators
Want influencers to come to you? Post a Collab offer describing your campaign. Influencers who are interested can reach out directly.
4. Chat, Collaborate & Build Relationships
Reach out via Afluencer’s built-in messaging to discuss ideas and lock in the perfect partnership — all in one place.
5. Track Results & Keep Growing
Use CreatorGPT to see how your collabs perform, and use those insights to fine-tune future campaigns.
Start free today, and explore premium perks when you’re ready for even more features — plus helpful guides and tips to keep your influencer marketing ahead of the curve.
6. Tune into the Afluencer Podcast:
Stay updated and get inspired by listening to the Afluencer Podcast. Featuring interviews with successful influencers and industry experts, the podcast covers the latest trends, tips, and success stories. It’s a great resource for brands looking to learn more about working effectively with content creators, including Muslim influencers and creating impactful campaigns.
With these steps, Afluencer transforms the daunting task of influencer marketing into an exciting adventure. Tap into the power of top Muslim influencers and watch your brand soar to new heights. Whether you’re just starting or scaling up, Afluencer’s intuitive platform and exceptional features make influencer marketing a breeze.
When to Use Muslim Influencers
Here’s how brands can best use Muslim influencers:
Travel Companies to Promote Islamic Trips
Muslims take trips to Islamic sites in Iran, Iraq, and Saudi Arabia. Travel companies can make plans targeting Muslim travelers as they are usually heavy spenders and can help boost your revenue. Working with Muslim travel influencers can be a great way to tap into this market.
Hajj, one of the largest gatherings of Muslims in the world, attracts millions of people from around the world. The Hajj tourism market is growing at a CAGR of 7% and is expected to cross the US$ 350.0 billion mark by 2032. Working with Muslim influencers can be a great way to benefit from this opportunity.
Food Companies to Sell Halal Products
With the Muslim population growing, the demand for halal food is also on the rise. The industry reached US$ 2,221.3 billion in 2022 and is expected to reach the US$ 4,177.3 billion mark by 2028, recording a CAGR of 10.8%.
Working with food influencers can be a great way to reach people interested in halal food and boost your profits. Moreover, brands can also benefit from the holy month of Ramadan when Muslims tend to spend more, especially on food items.
Benefit from Islamic Festivals
Just like Christians spend wholeheartedly around Christmas, Muslims spend lavishly around Eid, a special occasion where it is customary to give gifts, buy new clothes, and have fun. Such festivals can be a great opportunity for brands to cash in.
Everything from clothes to toys to sweets sells like hotcakes during the season. Working with a Muslim influencer who understands these festivals and is followed by the right people can be a great way to push your brand.
Modest Clothing for Muslims
Clothing items such as hijabs and burkhas are heavily in demand. In fact, according to the 2022 State of the Global Islamic Economy Report, spending on modest fashion saw an increase of 5.7% in 2021, and the industry is rapidly growing. Surprisingly, North America is the largest market with a CAGR of 5.70%.
If you sell modest clothing and you aren’t working with Muslim influencers then you might be losing out on a very good opportunity. Sign up with Afluencer today to get access to top Muslim influencers who promote modest clothing.
Book Publishers to Attract Muslim Readers
Muslims are avid readers and almost every household has a few religious books, including The Quran, which has sold more than 800 million copies. In addition, Muslims enjoy reading Islamic literature, history, and books that teach children good manners.
Publishing houses can partner with new mothers and Muslim influencers to push these products and boost their revenue.
How Brands Can Work with Muslim Influencers in 2025
Research and Respect Cultural Values
Start by learning about each influencer’s audience, faith-related considerations, and preferred platforms. Understanding things like modest fashion choices, Ramadan campaigns, or halal-compliant offerings shows genuine respect.
Align with the Right Niches
Look for influencers whose content naturally fits your product — from modest fashion and beauty to travel, parenting, or lifestyle. Alignment makes collaborations feel organic and authentic.
Provide Clear yet Flexible Briefs
Offer detailed guidelines covering campaign goals, product info, and disclosure requirements — but give influencers room to tell the story in their own voice and style.
Build Long-Term Relationships
One-off posts may create a spike, but ongoing partnerships nurture trust and loyalty among both the influencer and their audience.
Time Campaigns Thoughtfully
Leverage key cultural moments such as Ramadan, Eid, or back-to-school seasons to create content that feels relevant and respectful.
Muslim Influencer Collabs: Where Culture Meets Creativity
Muslim influencers bring so much more than follower counts — they bring heart, culture, and connection to every campaign. Whether it’s modest fashion, halal food, faith-friendly travel, or parenting content, these creators know how to speak to their communities in a way that feels authentic and inspiring.
As the global Muslim market continues to grow, these influencers are helping shape trends, spark conversations, and guide buying decisions worldwide.
For brands, partnering with Muslim influencers isn’t just good marketing — it’s a way to celebrate diversity while building trust and long-term relationships with your audience.
Ready to meet the right creators for your next campaign? Sign up with Afluencer and start discovering Muslim influencers who can help bring your vision to life.
The right Collab can transform your brand. With CreatorGPT, you’ll have an AI partner that helps you discover top influencers, plan winning campaigns, and connect with creators who truly resonate with your audience. Try CreatorGPT today.
Struggling To Find The Perfect Influencer To Market Your Brand?
Struggle no more! Afluencer is home to thousands of talented influencers who are experts in multiple industries. Your perfect match is just around the corner.
FIND MY MATCH