Posted on May 07, 2020
Making the Most of the Lockdown for Your Business
The U.S. is living through one of the worst possible eras in its history—and we aren’t even fighting any wars these days. We’re the worst-affected country when it comes to the COVID-19 outbreak, and things don’t look like they’re getting better anytime soon. The death toll has surpassed even Italy’s, and a recent report tells […]
Posted on April 23, 2020
Taking Part in a Viral Challenge as a Brand
One of the toughest things for a new brand can be getting its name out there and catching the public’s attention. One easy way to boost your publicity is to take part in a viral challenge. Most viral challenges generate a large amount of attention. So brands that choose to participate in a viral challenge […]
Posted on April 09, 2020
Responsible Marketing During A Pandemic
In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]
Posted on March 20, 2020
Learning from Ford: The Man Who Invented the Long Weekend
Know how you gleefully say TGIF when Fridays roll around? It’s one of the greatest feelings in the world—knowing that you have two days off work. Two full days of relaxation and cheer. But did you know that there was a time when it was a must for workers to work seven days a week? […]
Posted on December 18, 2019
Why Influencers Should Be A Part of Your Christmas Marketing Strategy
To get the most out of your Christmas holiday marketing, you should consider including influencers as part of your strategy. These are the 3 main reasons why: 1. Too Many Christmas Ads Christmas time is one of the busiest times of the year for retail, and this includes marketing and ads. During this season there […]