Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 16, 2021
Strategize Like A Pro: Influencer Marketing Campaigns
Influencer marketing is unlike traditional marketing. In fact, using old formulas will not even give you good results. It has changed the world of advertisement, and benefits not just publishers but also advertisers with people now willing to spend more to make their campaign one of the best influencer marketing campaigns. Influencer marketing is fast […]
Posted on September 30, 2020
Ways To Cultivate Your Brands Image
Nowadays due to the internet and social media, people all around the world are more linked than ever before. This means that brands have had to develop new strategies for promoting themselves unlike in the past when the image of a brand was easier to craft and maintain. People were buying their products even if […]
Posted on August 12, 2020
Why You Should Use Video Email Marketing
It’s not unusual for an individual to receive over 100 emails per day. Even though email marketing is a valuable asset, it’s still proving a challenge to stand out in a crowded inbox. Video email marketing may be the way to accomplish this. This strategy can provide you with a new way to engage with […]
Posted on May 11, 2020
How To Start An Online Business
With the coronavirus pandemic resulting in social distancing measures, many businesses are having to shift their attention to online revenue options. But how do you start an online business when all your business efforts have until now been managed offline? It can be challenging – like most things when attempted for the first time. However, […]