Posted on July 14, 2020
Exploring Platforms: Using Twitch to Stay Connected with Customers
We’re halfway through 2020, and the world has undergone a dramatic shift due to the impacts of COVID-19. As of early March, most schools were shut down, businesses implemented work-from-home policies, and many entertainment events were postponed or canceled. With most of the world now living, working, socializing, and enjoying entertainment online, brands and businesses […]
Posted on July 13, 2020
6 Tips for Selecting an Influencer Marketing Agency
We already know that influencer marketing is a reliable way to market products and services. We covered the benefits of working with an influencer marketing agency the other day. So today we’re going to offer up a few tips on selecting an influencer marketing agency. There are several influencer marketing agencies out there. And while […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 18, 2020
Influencers for TikTok Commercials? Why Not?
You might know TikTok as that app where Gen Z uploads bizarre heartbreak videos with slow-mo endings. But what you’re missing is that it has also become a major social media website. Influencers and brands can’t afford to disregard TikTok’s effectiveness in spreading brand awareness, whether it’s through marketing or commercials. Why TikTok? It might […]
Posted on June 16, 2020
What You Need to Know About Influencer Agreements
Entering into an influencer partnership or collaboration and running a successful joint campaign requires cooperation, understating, planning from all parties, and an agreement. Influencer collaborations should receive the same treatment as any other business partnership. Regardless of whether it’s a long-term, ongoing, or a one-time collab. This means that it’s important to create an influencer […]