Posted on April 29, 2021

How Do You Know Its Time to Invest In Influencer Marketing

Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]

Posted on April 12, 2021

5 Unusual Methods For Influencer Marketing On Instagram

In the year 2021, Instagram is undoubtedly one of the most popular social media marketing platforms. The number of monthly users on this site is more than a billion which makes it a perfect place for brands and companies to promote their products and engage their target audience. But, this also means that new brands […]

Posted on April 08, 2021

How to be Wary of Token Representation with Influencers

Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]

Posted on March 22, 2021

3 Things Your Followers Want To See In 2021

Two decades ago, social media influencer was not an occupation. Now, it’s recognized as a legitimate source of income and is something even high-profile celebrities have switched to! However, the road to becoming a prominent social media influencer is not an easy one. You have to build your presence and a relationship with your social […]

Posted on March 13, 2021

CHECKLIST: 5 Steps To Getting Started With Influencer Marketing (+ BONUS Ideas)

Take it easy folks.  Your influencer marketing campaign is about to get started — just 5 easy steps away. If you’ve never collaborated with influencers before, the good news is that this checklist will help you to kick things off. Because you’re expecting a LIST, I’ll indulge you in the quick long and short. But […]

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