Posted on December 11, 2020
What the Future is Going to Look Like for Marketing and Advertising Arenas
If you’re uncertain about the potential success of influencer marketing, you should know that they’re bound to make it big! Now that we agree that influencer marketing will soon define what commercial advertising looks like, let’s see how it’ll change the landscape of the industry. The COVID years are proving to be quite long and […]
Posted on November 06, 2020
Can Influencer Marketing Work with a Boomer Audience?
While influencer marketing is particularly popular and successful with younger audiences—millennials and Gen Z to be specific—one has to wonder: could it work for boomers just as well? Marketing and advertising are evolving with the changes in technology and the spread of the internet. For businesses that are aimed specifically at boomer folks, or for […]
Posted on October 16, 2020
Understanding Your Target Audience on Social Media
If you’re still relying on conventional social media ads to reach out to your target audiences, it’s time to switch! According to the experts at Forbes, 30% of internet users skip ads and find them annoying. We have a better proposition: conveying the same message via a social media influencer would make much sense. Before […]
Posted on September 20, 2020
How To Prepare For Your First Instagram Live
In the past several months, Instagram Live has proven to be one of the top ways for brands and creators to connect with their audiences. The rawness and authenticity that live content offers have become something that allows audiences to see an un-edited version of their favorite influencers. While this is part of its appeal […]
Posted on August 12, 2020
Why You Should Use Video Email Marketing
It’s not unusual for an individual to receive over 100 emails per day. Even though email marketing is a valuable asset, it’s still proving a challenge to stand out in a crowded inbox. Video email marketing may be the way to accomplish this. This strategy can provide you with a new way to engage with […]