Posted on July 14, 2024
Coffee Shop Marketing: The Micro-Influencer Approach
In today’s bustling world, coffee shops are more than places to grab your much-needed caffeine fix for the day; they are hubs of community, creativity, and connection. However, standing out and attracting loyal customers can be a tall order in a sea of competition. This is where a strategic marketing approach comes into play. Enter […]
Posted on June 30, 2024
Why Isn’t Affiliate Marketing Working for Me?
Affiliate marketing is a long-term, sustainable, and cost-efficient answer to complement your paid marketing efforts… but sometimes you need a little help to get those efforts off the ground. It can be frustrating when you’ve set up an affiliate marketing program but not seeing much action on that front. “A healthy affiliate program takes at […]
Posted on October 06, 2023
SEO vs Social Media: With Great Power, Comes Great Marketing – Decoding Your Digital Dilemma
In the cosmos where digital marketing choices are as diverse as the pages of a comic book, we stand at a crossroads. Picture your brand as a seasoned collector, surrounded by a wealth of options. Two stand out: the methodical art of curating a vintage comic book collection (SEO) or the dynamic thrill of engaging […]
Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on September 08, 2023
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]