4 YouTube Marketing Strategy Tips to Up Your Game

1. Research is Key to Any YouTube Marketing Strategy

As with any other marketing strategy, researching your YouTube target audience is the key to success. In order to deliver the video content that your target audience wants to see, you must first dedicate time to understanding what they want instead of simply diving in head-first.

The quickest way to discern what type of content is popular with your customer base is to take a look at what your competition is doing. Understand the type of video content they’re producing and gauge the audience’s reaction to it.

This will also make it easier to spot any gaps in their strategies. Allowing you to come in and create content that fills this gap. It will also give you a better idea of what to avoid and what to focus on when producing videos.

2. Be Useful and Keep It Interesting

People tend to interact with video content on a larger scale than other content types. Understanding why is crucial to your marketing strategy and deciding the type of video content you want to produce for your brand. Video is so popular because it’s a more engaging and personal way of sharing information. And not to mention, that videos are more entertaining than written blogs and social media posts.

When people choose to watch a video they are looking to gain some form of value whether that’s to be entertained or to learn something new. Even if you’re making a straightforward tutorial try to avoid boring monologues. Instead, look for a way to keep things interesting. Make sure your content fulfills at least one if not both of these categories and you will see your engagement soar.

3. Have CTAs and Link To Your Website

Since you can’t add CTA buttons to YouTube videos, you must find ways to include them in the video itself. Consider what you want your audience to do once they have finished watching your video and tailor your call-to-action for each one.

If you’re looking to grow your channel, ask them to like and subscribe. If you want to drive website traffic, let them know to check out your website.

A good YouTube marketing plan is to ensure you always have a link to your website readily available. Either by adding it to the description box or by adding an annotation within the video itself. Adding annotations leading to related videos is another great way to keep viewers interested and watching more of your content.

4. Keep a Consistent Quality

It is often harder to maintain a YouTube channel than a blog or Instagram account. Especially when you consider all the tasks that go into creating a video. Such as scriptwriting, filming, video editing, and production.

This is why it’s very important to plan your video creations ahead of time. You can then make sure you’re producing content that will be posted consistently while still keeping its quality.

Don’t jump in and start posting Youtube videos without a strategy for your content and marketing efforts. Even if you start out strong, as soon as the quality drops, the risk of losing subscribers comes along.

The post Tips For Developing Your YouTube Marketing Strategy appeared first on AFLUENCER.

Influencers are a great way to drive website traffic from Instagram because they already have an established platform and a community that trusts them. The average person is more likely to bounce from Instagram to your website if it’s recommended by their favorite influencer.

Instagram makes it easier to drive website traffic by offering different business-oriented features. A successful Instagram campaign utilizing these features in addition to the influencer’s content can help your brand gain new leads.

These are the 3 best ways for influencers to share your website on Instagram and help drive more traffic to your website.

3 Ways to Drive More Traffic to Your Website with Instagram

1. Link in Bio!

We’ve all come across this phrase, and for good reason. Adding a link to the bio section is the easiest way to share a web page on Instagram. Clickable links aren’t an option for post captions, but every user can include one in their bio.

Since the bio is located at the very top, anyone who opens a user’s profile will see it. So adding a website link in an influencer’s bio is a sure way to attract more traffic to your business. Especially when you’re working with micro and nano influencers who have a smaller but very engaged and loyal following.

When partnering with an influencer promoting your brand, make sure they include a CTA (Call to Action) in their caption. That will encourage curious parties to check out your website through the link in their bio.

2. Swipe Up!

Instagram stories allow you to insert swipe-up links that will take the viewer to your website. However, this feature is only available to users who are verified or have at least 10K followers. Therefore many brands (especially smaller or newer ones) partner with already established influencers to help promote their website through Instagram Stories.

Since stories are viewed by 500 million users daily, having this option will surely create a spike in website traffic. Especially since stories only last 24hrs, thus creating a sense of urgency that could motivate a viewer to swipe up.

3. Shoppable Posts

Shoppable posts may only be a year old, but they’re already becoming one of the top ways to convert Instagram users into customers. They make it easy for users to visit your website and learn more about the product that caught their attention. You can utilize shoppable posts on your brand’s profile. But it’s also a good idea to use them as part of your influencer marketing campaign with your influencer partners tagging your brand in their posts.

This is a simple and effective way to drive website traffic and since the visitors have already shown interest in your products they’re much more likely to convert into customers.

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]]> https://afluencer.com/how-to-start-an-online-business/ Mon, 11 May 2020 19:51:08 +0000 https://afluencer.com/?p=3989 With the coronavirus pandemic resulting in social distancing measures, many businesses are having to shift their attention to online revenue options. But how do you start an online business when all your business efforts have until now been managed offline? It can be challenging – like most things when attempted for the first time. However, […]

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]]> With the coronavirus pandemic resulting in social distancing measures, many businesses are having to shift their attention to online revenue options. But how do you start an online business when all your business efforts have until now been managed offline?

It can be challenging – like most things when attempted for the first time. However, we have created a nifty little infographic to guide you around getting started with your brand new online business.

So take a look at the infographic to get started with your online business. And if you have any social media accounts, then why not share this content with your own followers. They may also be in the same boat as you and will surely appreciate the online business startup tips.

Now here it is again without the awesome graphics.

How to Start Your Online Business

Fill A Need

To boost your chances of success, try to find a solution to a problem people have been searching for. Then turn it into a product or service.

Write A Sales Copy

When writing your sales copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make their lives better.

Get A Website Made

Once you’ve got your product and sales copy, it’s time to start introducing your brand to the world by building a website for your online business.

Driving Website Traffic

Depending on your marketing strategy, you can either drive organic traffic through social media marketing and SEO or paid traffic through PPC campaigns.

Gain Reputation

Provide the information people have been trying to find online for free. This, in turn, will establish you as an authority on the niche while improving your search rankings.

Brand Awareness

To put your brand really out there, you need to give your brand awareness a boost, by finding the right influencers and reaching out to them for partnership.

So there you have it. Hopefully, this quick guide has answered your questions on how to start an online business. If you’re thinking about starting an influencer marketing campaign then you should strongly consider signing up with us.

When you sign up for one of our 3 brand membership packages, you get our expert influencer marketing team on your side. We will help get you noticed by featuring your brand, products, and services. We will also personally introduce you to top influencers in your chosen niche.

So what are you waiting for?