We’re No Strangers to How Things go Viral on Social Media | AFLUENCER

Home Blog We’re No Strangers to How Posts go Viral on Social Media

We’re No Strangers to How Posts go Viral on Social Media

Aaron Tylor

Afluencer SEO Guru

Now that 2019 is wrapped up, was this the sensational phenomenon of the decade?

Rick Astley Still Goes Viral on Social Media

If you clicked on that link, and if you’re a 90s kid, you know what you got into: you got Rickrolled. And just like you, we’re no strangers to love. . . you know the rules, and so do I . . .

Rickrolling: The Internet Phenomenon of the Decade

As the decade comes to an end, there are several memorable viral social media incidents to look fondly back on—from the infamous John Cena prank vines to everything that PSY Oppa-loaded on YouTube. None, however, come anywhere close to the rolling phenomenon that brought a now-forgotten 80’s star back to life—and back to fame.

When Rick Astley released his cheesy pop song in 1987, he could never have guessed that it would be in the first two decades of the 21st century when the world would finally catch up. It started with an embedded link people would forward—to friends, family, colleagues, anyone.

The link would be disguised as some generic cute cat video or something else—we’re probably looking at now-ancient clickbait techniques here. And once the person clicked on the link, they’d be directed to a video of Rick Astley in his infamous trench coat, telling the viewer that he was never going to give them up.

The viewer would thus be Rickrolled. And the social media video would go viral.

Okay, But Why Was it Such a Phenomenon?

Network of Social Media Users

These days, when something goes viral, it’s either because it’s controversial (like the President’s typo tweets) or because it has actual meaning (like Greta Thunberg’s now-iconic photo). Rick Astley’s 80s music video was neither. It was just. . .  a catchy, cheesy song.

That became a meme.

People using the internet (today, that’s like 4.48 billion people, probably even more) thought it was funny, and shared, and shared, and shared. And that’s exactly how social media works.

How Can You Go Viral on Social Media?

For people following the Rickrolling phenomenon, we all know that a star was reborn. Suddenly, Rick Astley was appearing in talk shows, news shows, concerts, getting awards, and was now just a household name. He was—and is—an online legend.

So can you—and how can you—do the same?

Well, for starters, it’s tough being as cute as Rick Astley, so we can rule that out. Of course, we can never really predict what the internet will find funny—in Rick’s case, 30 years later. But that doesn’t mean you’re out of options. Here’s a small guide that could prove very effective if done right:

  • Chalk out your target audience.
  • Choose the right social media platform—Generation Z prefers TikTok, for example, whereas Millennials prefer Instagram.
  • Go for high-engagement content for greater reach.
  • Be very careful about the time for the content’s release. Optimum visibility is crucial.
  • Don’t be shy about using advertising to give your post a boost.
  • Do some research on similar campaigns in the past.
  • Collaborate with social media influencers.

Need a Social Media Influencer?

Look no further than Afluencer, a platform that’s almost like having a social media influencer on your speed dial. Sign up today and we’re sure you’ll be no stranger to social media marketing anymore!

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

17 Teen Influencers Showing Us How It’s Done

You know that they say—the early bird gets the worm. In this round-up of teen influencers, you’ll discover young adults on the path to greatness (yes, it sounds like part of a speech from a movie but it’s true). Some have hundreds of thousands of followers, others are at the beginning of their influencer journey. […]

21 Fantastic Fitness Influencers To Collaborate With In 2022

The COVID-19 outbreak had many people worried about their health and forced them to reconsider their fitness habits. Data from Parse.ly shows that total pageviews in the Health & Fitness category grew by 307% year-over-year in 2020. The good news: this is just the beginning. As reported by CBInsights, fitness is one of the twelve […]

32 Beauty Influencers Ready to Collab

The beauty industry has seen a large increase in sales in recent years, up from $483B in 2020 to $511B in 2021 with an annual compounded growth rate of 4.75% worldwide. What’s more—it’s predicted to exceed $716B in sales by 2025. So how can beauty brands stand out in this increasingly crowded and noisy niche? […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!