Influencer marketing is not a new concept. It has been in existence for years. We’ve always used relationships to sell. However, back in the day, it was limited to word of mouth and advertising on platforms like television and radio.
Celebs used to charge millions to promote a product or service, making ‘influencer marketing’ unreasonable for some brands. The birth of social media changed everything.
We now have internet celebs everywhere including local celebs. You can find influencers to promote products and content on every platform including TikTok, Facebook, Instagram, and YouTube.
The internet has shattered all limits. You don’t have to know how to find influencers in your area since online celebs usually come without ‘borders’.
Most have a global reach and you will find Instagram influencers in your niche without any trouble as there are influencers of all ages. You can even find 50 plus fitness influencers.
Online influencer marketing is an affordable way to reach a wide audience. Every $1 offers a return of up to $6.5 and the top 13% of brands get a return of $20 or higher per dollar.
But what makes top brands different? They know the answer to questions like ‘how to find Instagram influencers in your niche and ‘how to find influencers in your area’.
It’s important to know the right social media tools for marketing so you can find influencers on all these platforms.
At Afluencers, we can help you find influencers in your area or niche, but you’ll have to compare different options and pick the right one.
Social media management tools can help you in this regard. There are many paid and free social media tools for marketing to help you compare influencers and tell you if your social media influencer is really influential.
8 Tools to Find Social Media Influencers
Let’s have a look:
1. BuzzSumo – Best Free Social Media Tool for Business
Price: Starts as low as $99 per month
BuzzSumo is one of the most popular influencer marketing tools for businesses. Give it a try if you want to find influencers to promote products.
Made as a complete social media marketing tool, it can be used for content discovery and to find influencers on Facebook, Instagram, and Twitter.
It can analyze several factors including engagement and performance. Many companies use it to automate posting and keep an eye on numbers.
2. HypeAuditor – Tool to Find Influencers on YouTube
Price: Free and paid options starting as low as $299 per month
Consider this tool if you want to know how to find influencers in your area on YouTube and Instagram. It is one of the few social media management tools for YouTube and can help you find influencers to promote products and content via video.
It can help you find YouTube influencers in your niche or area by giving you the option to search through various profiles based on niche, location, age, engagement, and gender.
3. Klear – Top Social Media Tool 2020
Price: Free and some customized paid packages
There’s a lot to like about Klear. It’s one of the few social media tools for marketing with customized packages. It can help you find influencers in your area and niche.
This free social media tool helps marketers analyze influencers based on their psychographics and demographics. You will find about 60,000 categories on the platform.
While it’s marketed as a free social media tool, there are also paid packages for users who want more.
4. Upfluence – Best Tool to Identify Fake Followers
Paid: Starts as low as $795 per month
Upfluence is a paid platform with a database that consists of about three million influencers to help you find influencers to promote products. It provides information on each influencer including location, demographics, engagement, reach, and niche.
The platform also reveals their typical posting habits. However, what sets it apart and makes it one of the social media tools for Instagram is its ability to distinguish between fake and real influencers.
The platform shows some very important details including costs for posting on Instagram and YouTube. On the negative side, you may not always have the option to negotiate.
5. Awario – Best Multipurpose Social Media Tool 2020
Price: Free trial and paid packages start as low as $29 per month.
If there’s a platform that can do it all then it’s Awario. It’s a listening tool that monitors a number of websites including Reddit, YouTube, Instagram, Facebook, and Twitter. Moreover, it also scans news sites, forums, and blogs for content related to specific topics.
Brands can use this social media tool to find brand advocates and influencers. The app lets you find influencers in your niche by searching for users who have talked about your product or service.
While it’s effective, some users find it a little difficult to use.
6. Heepsy – Best Social Media to Tool to Find Instagram Influencers
Price: Starts as low as $49 per month
Heepsy can be a great free social media tool for users looking for micro-influencers or wanting to know how to find influencers on Instagram. It houses more than seven million users, each with at least 5,000 followers.
The platform is known to filter out fake accounts and provides information on growth rates and posting frequencies.
This social media tool for marketing makes it easy to find influencers on Instagram by giving the option to search through the database by using filters like the number of followers, location, and niche.
It provides cost estimates but they’re not always correct. Moreover, the platform lets users export data.
7. Group High – Best Tool to Find Influencers to Promote Content
Price: 7-day free trial, paid plans start as low as $179 per month.
This can be a great tool for users who want to know how to find influencers on Facebook. It’s among the most popular social media tools for business due to its ability to scan through profiles of different bloggers.
Unlike other social media tools 2020 on this list, this one concentrates on bloggers and provides contact details and links to their social media profiles. However, it now also offers an option to directly find influencers on Facebook, Instagram, and other social media apps.
8. Afluencer – Best Influencer Marketing Platform
Price: Starts as low as $49 per month.
Afluencer is not only one of the best social media tools for business, it’s a complete social media tool for marketing. It can help you find influencers in your niche or area on a number of platforms including Facebook and Instagram.
Our platform is designed for all kinds of businesses and is very easy to use. Whether you’re looking for micro-influencers or social media influencers with millions of followers, you’ll find it all.
All our influencers are real and verified. Our aim is to help marketers find influencers to promote products within their budget. You can directly communicate with influencers on our platform and reach a deal. It’s that simple.
These were some of the best tools you can use to find influencers to promote products. Consider joining our platform to get access to thousands of verified and real influencers. You can use tools like BuzzSumo to verify the information found on Afluencer and start your online marketing journey.