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Who Is An Influencer?

Aaron Tylor

Afluencer SEO Guru

These days, you hear the term influencer used more than ever. Often times it seems like EVERYONE is an influencer. Sometimes you can’t help but wonder – should the question actually be – who is NOT an influencer?

The reality is—it isn’t difficult to become one. Anyone can be an influencer. You don’t have to go to school to learn any special skills. However, you do need to be good at something. Even if that something is simply entertaining people.


What is an Influencer?

An influencer is an online authoritative figure who is followed by people who believe and listen to what they have to say. Their followers are loyal and frequently shape their opinions and interest based on what the influencer thinks, uses, and believes.

Who is an Influencer?

Influencers come in all shapes and sizes. They bring to the stage all kinds of skills and wisdom. Some are great entertainers, while others are great educators.

Here are a few things they can be:


A blogger is someone who writes regularly for an online journal or website. A personal blogger keeps a website that may include diary-like entries, photographs, and links to other sites. Bloggers who have a decent following can be classed as an influencer.

Lifestyle Brand

Lifestyle brands can play a huge effect on our emotions, desires, and opinions. They have exceptional knowledge of their target audience’s way of life. People often follow lifestyle brands for inspiration, thus making these brands influential.


Whether they are well-known household names in the world of TV, sport, music, film, or politics, celebrities have a massive impact on buying decisions and win potential customers’ trust. Idolized by their fans, celebrities have a significant influence over consumers – making them great influencers.

Bonus Infographic

Here’s an infographic that pretty much recaps everything we talked about above. Now make sure you share it on your social media accounts and blog posts. Remember, it’s all about that good karma!

Who Is An Influencer?

Now that you know how to spot an influencer, if you ever see one in the wild, reach out to us as soon as possible. We are always welcoming fresh talent. And hey, if you think you too may be an influencer, then come join the Afluencer family!




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