Posted on May 09, 2024
Shopify Collabs vs. Afluencer Collabs
The global influencer marketing market is estimated to reach $24 billion by the end of 2024, and changing consumer preferences fuel this record growth. The facts: Modern shoppers don’t want to be talked at or sold to; they want to feel a connection with the brands they choose to endorse. Enter: content creators. Content creators […]
Posted on October 12, 2023
Influencer Marketing Platform Reviews & Top 25 Rankings
For help finding influencers, do yourself a favor and go get an influencer marketing platform. After all, who wants to randomly DM influencers all day on Instagram? That takes a lot of time and, to be honest, it isn’t very effective. With a huge number of brands vying for attention, the competition is stiff, and […]
Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on December 18, 2022
Shopify Collabs Review: Read This First
You need influencers and creators to promote your product. Ideal partners to “collab” with. As a Shopify user, Shopify Collabs seems like the natural fit. Is it? In this comprehensive review, we’ll break down Shopify Collabs’ features so you can decide for yourself. What is Shopify Collabs? Shopify Collabs brings together millions of creators and […]
Posted on August 08, 2022
5 Reasons Why a Brand Should Work with an Influencer Marketing Agency
Influencer marketing has become common among marketing strategists to bolster a brand’s marketing campaign. There are a couple of ways to go about finding influencers to include in your marketing campaign. Finding influencers that match your brand and are interested in working with you can be time-consuming. It can also be costly and frustrating when […]
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