Marketing Platforms Archives - AFLUENCER

Posted on October 12, 2023

25 Best Influencer Marketing Platforms

Influencer marketing is one of the top tools preferred by brands looking to reach a wider audience—and it’s on the rise! Last year, the influencer marketing industry was valued at $21.1 billion, a 28.7% increase from the previous year. However, with a huge number of brands vying for attention, the competition is stiff, and it’s […]

Posted on September 26, 2023

Social Media Organic Reach Decline: The Defensive Strategy

Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]

Posted on December 18, 2022

Shopify Collabs: Everything You Need to Know

The marketing world isn’t the same as it was a few years ago—and neither are shoppers’ expectations. Today, people don’t want to be sold to. Instead, they want to see more brand personality and value-added content that nurtures healthy relationships with their favorite brands. Enter: content creators. Content creators are the secret sauce to making […]

Posted on August 08, 2022

5 Reasons Why a Brand Should Work with an Influencer Marketing Agency

Influencer marketing has become common among marketing strategists to bolster a brand’s marketing campaign. There are a couple of ways to go about finding influencers to include in your marketing campaign. Finding influencers that match your brand and are interested in working with you can be time-consuming. It can also be costly and frustrating when […]

Posted on July 14, 2021

Why Gaming Companies Need to Work with Influencers

The gaming industry is among the largest industries today. It is said to be worth more than $159.3 billion. Growing at a rate of 9.3 percent year-over-year. There are more than 3.22 billion gamers worldwide and that number is expected to hit 3.32 billion in 2024. Hence, it doesn’t come as a surprise that companies are […]

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Influencers are taking the world by storm. If they have a mobile phone with a camera and just one popular social media app installed, they can be an influencer. And whether they have millions of followers (mega influencers) or a few thousand (micro-influencers) on platforms like Instagram or TikTok, they are a valuable marketing asset […]

What the Future is Going to Look Like for Marketing and Advertising Arenas

If you’re uncertain about the potential success of influencer marketing, you should know that they’re bound to make it big! Now that we agree that influencer marketing will soon define what commercial advertising looks like, let’s see how it’ll change the landscape of the industry. The COVID years are proving to be quite long and […]

The Importance of Influencer Marketing Data Platforms

If you are a brand or creator with a presence on social media you surely know the significance of data. Comprehension of the data in the back of influencer marketing campaigns can help you make more adequate choices and connect more with your followers. But many people still discuss whether influencer data marketing is needed […]

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