Posted on November 22, 2023
Top Influencer Marketing Conferences in 2024
The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve. In 2023, people around the world spent an average of […]
Posted on October 19, 2023
How to Recognize Fake Instagram Accounts & Posts
Social media platforms have become an integral part of our lives, connecting millions of individuals worldwide. With its exponential popularity, Instagram (IG) has emerged as one of the leading platforms for sharing photos and videos and engaging with a vibrant community. However, as Instagram’s user base continues to grow, so does the prevalence of fake […]
Posted on October 12, 2023
25 Best Influencer Marketing Platforms
Influencer marketing is one of the top tools preferred by brands looking to reach a wider audience—and it’s on the rise! Last year, the influencer marketing industry was valued at $21.1 billion, a 28.7% increase from the previous year. However, with a huge number of brands vying for attention, the competition is stiff, and it’s […]
Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on September 20, 2023
How to Leverage Influencers in Your Live Shopping Efforts
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture. The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. […]
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