Posted on November 13, 2022
Creator Economy: The Only Guide You Need to Know What, Why, How
At a time when users are bombarded with ads wherever they go, buyers are more likely to shop from brands with personalized marketing campaigns, and 75% of shoppers agree. So, how exactly can brands personalize their marketing efforts and establish a bond with their target audience? The short answer: by working with creators. Creators have […]
Posted on November 10, 2022
50 Travel Micro-Influencers: The New Faces of Marketing
The travel industry is one of the hardest-hit industries due to the pandemic. According to Statista, the United States alone recorded a tourism revenue loss of roughly $147 billion between January and October 2020. However, with the ease in travel restrictions, there has been a gradual increase in travel as people itch to change their […]
Posted on November 06, 2022
A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
Posted on October 20, 2022
8 Proven Ways to Collaborate with Influencers and Creators (With Examples)
You know what you want when you Collaborate with Influencers and Creators — brand recognition, a loyal community, and a consistent number of sales. But you’re clueless about the best ways to use these partnerships to your advantage and hit a tick mark against all these goals. With 54% of all ecommerce businesses working with […]
Posted on September 28, 2022
10 Top Holiday Influencers to Run High-Impact Marketing Campaigns
Most people spend the holiday season glued to their screens, looking for the best brands and deals to power through their shopping lists. On the flip side, ecommerce brands compete against thousands of brands, and social media ads to get in front of their audiences and drive conversions. But here’s the bitter truth: running ads […]
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