Posted on May 13, 2021
Sensitivity in Times of COVID as an Influencer
Know that when you decide to take the final step to be an influencer, you’re doing a lot more than just agreeing to publicize a brand or a business. You’re also putting yourself out there. You’re advertising not just the brand but also yourself. And remember, you’re now in the public eye, open to public […]
Posted on May 12, 2021
How to Not Make the Same Mistakes as Elon Musk when You’re an Influencer
Elon Musk. The name is almost always enough—but Elon finds something to one-up himself almost every week. From sending his Tesla to space to naming his son X Æ A-12, Elon always finds a way to make sure people are following any news articles concerning him. Whether he does it unknowingly or not is beside […]
Posted on April 24, 2021
How Brands Can Use Influencer Marketing to Connect With Customers [with Infographic]
According to last year’s stats, 25 percent of internet users blocked ads on their mobile devices. Did you know that old-school banner ads are no longer the preferred medium of marketing for brands? It is now through social media influencers. Consumers now want to engage with the brands they invest in. They want to invest in […]
Posted on April 09, 2021
Being Relatable as an Influencer: The Dos and Don’ts
People appear to have realized that being a relatable influencer is directly proportional to being likable. Sure, that’s true, if you do it once or twice—that will get you people’s love. But the more you overdo it, the more people are going to ask: Are you really all that relatable or are you fake? And […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
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