Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on August 22, 2020
When Should You Use Video Email Marketing
We’ve already discussed the various benefits that come from incorporating video email marketing into your digital marketing strategy. Now you understand its importance. The next question is when you should incorporate videos in your email marketing if you want to see results. Want to achieve the benefits? Then you shouldn’t just dive in and start […]
Posted on August 20, 2020
BREAKING Influencer News: Reels, Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTube
You know that feeling you get when an unexpected nice-looking package arrives at your door? There’s really no hiding your childlike excitement as you rip open the box and literally plunge into your goodies – whee! Dancing star-eye emojis for days. Excitement overload happening right now. Because we have some breaking news about some big […]
Posted on August 19, 2020
9 Influencer Marketing Trends: What to Expect in the Future
If you think it’s too early to talk about influencer marketing 2022 trends then you’re wrong. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps and bounds in the last few years. The introduction of new social media […]
Posted on August 12, 2020
Why You Should Use Video Email Marketing
It’s not unusual for an individual to receive over 100 emails per day. Even though email marketing is a valuable asset, it’s still proving a challenge to stand out in a crowded inbox. Video email marketing may be the way to accomplish this. This strategy can provide you with a new way to engage with […]
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