Influencer Marketing Archives - Page 14 of 25 - AFLUENCER

Posted on June 30, 2020

How to Recognize and Avoid Influencer Fraud

One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]

Posted on June 23, 2020

The Three Types of Influencer Marketing Measures

Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]

Posted on May 06, 2020

Working With Food Influencers: 5 Strategies to Consider

Working with influencers is a great way for a food company to achieve its business goals. Nearly everyone can benefit from forming a good working relationship with influencers in their niche. Regardless of whether your business offers food products, ingredients, utensils, or catering services. These are 5 ways you can start working with food influencers […]

Posted on April 15, 2020

Impact Of Influencer Marketing On Your Business

Social media is taking over an ever-larger segment of the marketing sector and is becoming increasingly influential in most business markets. As social media platforms become further saturated, it has, in turn, become harder to reach an audience. Therefore, businesses are having to find better ways to promote their products or services. Right now, influencer […]

Posted on April 15, 2020

3 Things To Avoid When Contacting Brand Ambassadors

Authenticity is one of the most important aspects of the marketing landscape of today. This is why more brands are choosing to work with authentic brand ambassadors in the form of influencers. Contacting the right brand ambassadors and ensuring they want to take part in a long-term collaboration is a process that takes a lot […]

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What Is Your Influencer Community and Why Is It Important

There’s a buzzword making rounds through our influencer marketing world and is sure to leave a mark. Influencer Community. More brands and influencers are beginning to realize the potential of nurturing their community. Building and nurturing an influencer community has become essential for both brands and influencers. An influencer community offers a space where like-minded […]

How to Increase Subscription Box Sales with Micro-influencers 

Let’s talk about subscription boxes. They’re like little gifts to yourself, showing up at your door each month filled with surprises. But here’s the thing—no matter how fantastic your box is, getting it into the hands of more customers can feel like cracking a secret code. The answer? Micro-influencers. Micro-influencers might not have the celebrity […]

A Gym’s Guide to Micro-Influencer Marketing

In the competitive world of fitness, attracting and retaining gym members requires innovative and effective marketing strategies. One such strategy that has gained tremendous traction is micro-influencer marketing. By partnering with individuals who have a dedicated following in the fitness niche, gyms can enhance their brand visibility, foster community engagement, and drive membership growth. This […]

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