Posted on August 10, 2021
15 U.S-Based Influencers You Should Follow
Pack your virtual bags because, in this round-up, we’re headed to the USA – the base for these awesome influencers missing from your feed. Like in the US, you’ll find an eclectic mix here – bold red lips and bright blue hair; personal trainers and politicians; the girl next door and the college athlete. All […]
Posted on August 05, 2021
50 Gaming Influencers Waiting For You To Challenge Them
The gaming industry is among the largest businesses out there. It is one of the few industries where not just producers but even gamers make money by streaming content, posting reviews, and so on. We have seen gaming influencers increase in popularity during the pandemic — with a large number of people turning to video […]
Posted on July 25, 2021
Benefits of Influencer Partnerships and Key to Success
Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Insider Intelligence estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers are […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 21, 2021
Influencer Marketing In-House Or Agency
Should you include influencer marketing as a part of your marketing strategy? And if you do, should you manage your influencer marketing campaign in-house or through an agency? Firstly, here’s the answer to the first question. Yes! You should definitely include influencers in your marketing strategy. It is proven that influencer marketing is an effective […]
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