Reaching Out To Influencers Common Mistakes to Avoid - AFLUENCER

Home Blog Reaching Out To Influencers Common Mistakes to Avoid

Reaching Out To Influencers Common Mistakes to Avoid

Ana Vanevska

Social Media Guru

Unlike other professional collaborations. The relationship between influencers and brands is one that requires a level of personal nurturing as well as mutual understanding. It is one that is more delicate than most professional relationships. The fear of rejection on both ends makes it very unique and prone to disturbances that could jeopardize an otherwise beneficial partnership. These are some common mistakes that you should avoid making when reaching out to your influencers.

1. Irrelevant and Excessive Messages

Do Not Spam Influencers

True, it’s important to build good communication with your influencers. But you should be very aware of the type of messages used in your influencer outreach emails. Spamming a potential campaign partner with mass email blasts, excessive newsletters, and forwards will very quickly become a nuisance for them and they may decide to end all correspondence. This also applies if you’re spamming them with emails and messages that are irrelevant to them. Messages unfitting to their personal brand will be dismissed. Not only by the influencer but also by their audience. As that is not the type of content they signed up to see.

Additionally, keep follow-up emails to a minimum. Instead, look into analytics tools and techniques that will allow you to keep track of campaign progress, improve productivity and minimize superfluous interactions.

2. Ineffective Communication

Effective Communications with Influencers

In addition to avoiding irrelevant messages, you don’t want to be left without an effective way to communicate with your influencers. A good way to avoid this is by creating a real-time chat or forum as the main platform on which you can share relevant information with the influencers. There are plenty of platforms that offer a free or extremely cheap way of creating these forums. Allowing you to have a direct and effective conversation by limiting the time spent waiting for responses. And will also be a much more organized method of communication as it avoids inbox clutter on both ends. However, refrain from reaching out to your influencers at inconvenient hours. Work together with your influencers to find a reasonable time frame in which all parties will be available to chat.

3. Expecting Freebies

Gifts - Influencer Outreach

Influencers put a lot of work, time, and skills into the building and maintaining of their personal brand as well as their relationship with their followers. By expecting them to do work for you for free you’re essentially insulting everything they’ve worked for. This doesn’t change if you make your request while praising them. The expectation that they should volunteer their time and effort for free is both unprofessional and disrespectful. Most influencers will be immediately turned off by such a proposal. And may even decide to give you a negative mention and review. This will have a terrible effect on your reputation in the influencer marketing world and will tarnish your brand and lower your chances for successful collaborations.

Avoid this by creating a set budget specifically for use in your influencer marketing campaigns. Another great option is to provide product or service samples for free to the influencers you’re reaching out to. These gifts should serve the purpose of introducing the influencer to your brand and service, with no hidden intentions. Don’t make demands of an influencer just because you sent them a free sample.

Want additional tips on how to select the right influencer for your brand? Then check out this other article we wrote.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

5+ Easy Ways to Improve Your Influencer Profile on Social Media

Your social media profile is your calling card. It’s often the first thing brands, collaborators, and followers see. If your profile is weak, you miss chances—even if your content is great. But here’s the good news: you don’t need to be perfect. You just need to improve your influencer profile—step by step. Small changes add […]

How to Create an Influencer Profile on Afluencer: A Complete Walkthrough

If you’re ready to work with brands, the first step is to create an influencer profile that shows off your style, strengths, and audience. On Afluencer, your profile is like your digital portfolio — it’s what brands see before deciding to collaborate with you. The good news is that setting it up is quick and […]

31 Muslim Influencers Are Setting the Bar High

Muslim influencers are reshaping the global creator scene — blending culture, creativity, and community to deliver content that’s as authentic as it is inspiring. With a worldwide Muslim population of over 1.9 billion and rising demand for modest fashion, halal beauty, and faith-friendly travel, brands are realizing the power of partnering with creators who reflect […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!