brand reputation

Posted on May 11, 2020

How To Start An Online Business

With the coronavirus pandemic resulting in social distancing measures, many businesses are having to shift their attention to online revenue options. But how do you start an online business when all your business efforts have until now been managed offline? It can be challenging – like most things when attempted for the first time. However, […]

Posted on May 07, 2020

Making the Most of the Lockdown for Your Business

The U.S. is living through one of the worst possible eras in its history—and we aren’t even fighting any wars these days. We’re the worst-affected country when it comes to the COVID-19 outbreak, and things don’t look like they’re getting better anytime soon. The death toll has surpassed even Italy’s, and a recent report tells […]

Posted on April 23, 2020

Taking Part in a Viral Challenge as a Brand

One of the toughest things for a new brand can be getting their name out there and catching the public’s attention. One easy way to boost your publicity is to take part in a viral challenge. Most viral challenges generate a large amount of attention. So brands that choose to participate in a viral challenge […]

Posted on April 09, 2020

Responsible Marketing During A Pandemic

In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]

Posted on March 20, 2020

Learning from Ford: The Man Who Invented the Long Weekend

Know how you gleefully say TGIF when Fridays roll around? It’s one of the greatest feelings in the world—knowing that you have two days off work. Two full days of relaxation and cheer. But did you know that there was a time when it was a must for workers to work seven days a week? […]



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