Posted on April 09, 2020

Responsible Marketing During A Pandemic

In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]

Posted on March 20, 2020

Learning from Ford: The Man Who Invented the Long Weekend

Know how you gleefully say TGIF when Fridays roll around? It’s one of the greatest feelings in the world—knowing that you have two days off work. Two full days of relaxation and cheer. But did you know that there was a time when it was a must for workers to work seven days a week? […]

Posted on December 18, 2019

Why Influencers Should Be A Part of Your Christmas Marketing Strategy

To get the most out of your Christmas holiday marketing, you should consider including influencers as part of your strategy. These are the 3 main reasons why: 1. Too Many Christmas Ads Christmas time is one of the busiest times of the year for retail, and this includes marketing and ads. During this season there […]

Posted on October 02, 2019

Reaching Out To Influencers Common Mistakes to Avoid

Unlike other professional collaborations. The relationship between influencers and brands is one that requires a level of personal nurturing as well as mutual understanding. It is one that is more delicate than most professional relationships. As the fear of rejection on both ends makes it very unique and prone to disturbances that could jeopardize an […]

Posted on September 23, 2019

Why Brands Starting Small Need Influencers to Boost Their Business

The United States Small Business Administration reports that the number of small brands in the country is 29.6 million. Every year, the establishment of new businesses means the emergence of more jobs, with as many as 1.4 million posts. These businesses might be small in stature, but they are by no means small in number. They […]

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