Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
Posted on June 23, 2021
5 Ways How Technology Can Help Your Influencer Marketing Campaign
To be a marketer and run a successful influencer marketing campaign is far from simple. Nowadays more and more brands are leaning towards influencers to promote their products on social media. When using influencers, brands can speak directly to their target audience in an original and creative way. However, influencer marketing programs need support from […]
Posted on April 12, 2021
10 Unusual Influencer Marketing Methods On Instagram
Instagram is undoubtedly one of the most popular social media marketing platforms. The number of monthly users on this site is more than a billion which makes it a perfect place for brands and companies to promote their products and engage their target audience. But, this also means that new brands will have a large […]
Posted on April 08, 2021
How to be Wary of Token Representation with Influencers
Before you try to jump aboard the woke bandwagon, know that many brands have tried and failed—and have been heavily criticized for doing so. Unless your campaign is genuine and heartfelt, woke-baiting is a terrible idea—for business and for your reputation. If you’ve watched any of the things being produced by major media corporations these […]
Posted on March 21, 2021
Winning Strategy: Influencer Marketing Campaign Success
These days you can find plenty of influencers for every niche imaginable. Fashion. Beauty. Travel. Fitness. Lifestyle. And many more! Looking at the overall metrics, they prove over and over again the increased success rate that an influencer has on a business’s marketing campaign. That’s why many brands continually seek out the perfect influencer partner. […]