Posted on October 09, 2022
Everything You Need to Know About B2B Influencer Marketing
When we talk about influencers, we usually think of B2C marketing and not B2B marketing. However, a growing number of influencers are now catering to B2B companies as we’re becoming more and more tech-savvy and willing to try new marketing techniques. In this article, we’ll talk about B2B influencer marketing, including its benefits and how […]
Posted on August 21, 2022
33 Fashion Micro Influencers On the Rise
The fashion industry is constantly on the rise even amidst the pandemic. It is estimated that by 2025 the fashion industry will generate $1.1 billion in sales. So, how do you make sure your fashion brand gets in on the action too? The simple answer — influencer marketing. Gen Z and Millennials are gravitating toward […]
Posted on August 07, 2022
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
Posted on May 18, 2022
How to Write a Top-Notch Influencer Collaboration Pitch
Finding the right influencer to boost awareness about your brand can be challenging—brands need creators with the right following (including the number of followers and demographic), content creation style, and so much more. But why start from scratch when so many others have paved the way? We compiled a wealth of tips from merchants with […]