Posted on April 29, 2021

How Do You Know Its Time to Invest In Influencer Marketing

Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]

Posted on April 07, 2021

Building Brand Narratives Using Influencers

How many influencers does it take to transform a brand narrative into a grand narrative? Only one. Are you doing it correctly? A Pop of Brand Narrative Wisdom One of the wisest things a small business that’s just starting out can do is learn from others—drink from the vial of wisdom that’s already out there. And […]

Posted on February 03, 2021

4 Major Digital Marketing Mistakes That You Should Avoid In 2021

Nowadays digital marketing has proven to be the most effective tool that can help brands easily reach their target audience, increase their sales, and on top of that, it can be extremely cost-efficient. However, if you use digital marketing for promoting your brand you must know how to properly use the power of social media […]

Posted on December 16, 2020

Why Does Your Business Need An Influencer

The pandemic has hit businesses hard and we all want to adopt the best marketing strategies to rebuild. But with all the marketing avenues available, why would your business need to look towards influencer marketing as an option? Social media has opened up the world of communication that connects people everywhere, and where influencers have […]

Posted on July 12, 2020

Why Should Pinterest be a Part of Your Influencer Marketing Mix

It enjoys a strong following, hence it doesn’t come as a surprise that there are more than 500,000 businesses marketing on Pinterest. However, sadly, it does not appear to be on the list of best platforms for influencer marketing. While Instagram and Facebook are good, they may not be enough because a lot of people […]

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