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Posted on December 22, 2021

The Effect of Human Connection on Branding

Influencer marketing has grown at an outstanding rate in the last five years. However, the method, which was previously considered a fad, has overtaken marketing strategy by storm. Publicity is still the most effective marketing method available. And introducing products to your audience through human connection with the help of social media appears to be […]

Posted on December 07, 2021

How Social Media Influencers Drive the Sales of Beauty Products

When it comes to beauty products, social media influencers are the new faces of advertising that bring in big sales. And they’re making their mark not just on cosmetics brands but on the world. Unilever is one of the companies that have taken note. They found that women aged 18–34 are significantly influenced by recommendations […]

Posted on April 29, 2021

How Do You Know Its Time to Invest In Influencer Marketing

Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]

Posted on April 07, 2021

Building Brand Narratives Using Influencers

How many influencers does it take to transform a brand narrative into a grand narrative? Only one. Are you doing it correctly? A Pop of Brand Narrative Wisdom One of the wisest things a small business that’s just starting out can do is learn from others—drink from the vial of wisdom that’s already out there. And […]

Posted on February 03, 2021

4 Major Digital Marketing Mistakes That You Should Avoid In 2023

Nowadays digital marketing has proven to be the most effective tool that can help brands easily reach their target audience, increase their sales, and on top of that, it can be extremely cost-efficient. However, if you use digital marketing for promoting your brand you must know how to properly use the power of social media […]



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