Posted on October 16, 2020
Understanding Your Target Audience on Social Media
If you’re still relying on conventional social media ads to reach out to your target audiences, it’s time to switch! According to the experts at Forbes, 30% of internet users skip ads and find them annoying. We have a better proposition: conveying the same message via a social media influencer would make much sense. Before […]
Posted on October 13, 2020
The Latest Marketing Trend: Brand Collaboration
The premise of influencer marketing is quite basic — it relies on finding influencers with a large audience who is interested in sharing their support for your product or service. It is found that 17% of companies spend over half their marketing budget on influencers. The latest marketing trend is certainly brand collaboration with influencers […]
Posted on October 12, 2020
All You Need to Know About Influencer Targeting
Things have changed for advertising! You no longer need Dwayne Johnson to ride a Harley Davidson on TV screens or George Clooney to swoon the ladies by sipping coffee for an ad. According to the latest research, 70% of millennials are more influenced by influencers than celebrities! Before you switch gears and choose your calling, […]
Posted on September 28, 2020
GET STARTED: How to Post a Collab on Afluencer
Get ready. Get set. And post your collab on Afluencer. Thousands of influencers are waiting. Ready to connect. Ready to whip out those hashtags and hot posts? And ready to promote your brand. All that’s needed is for you to drop a hot collab offer through our newly released Afluencer app. In this Getting Started […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]