Posted on April 29, 2021

How Do You Know Its Time to Invest In Influencer Marketing

Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]

Posted on February 26, 2021

Using Video For Digital Marketing

Video is an essential piece for brands in the world of digital marketing. It’s a chance for every brand to showcase its products uniquely and creatively. What’s more, if audiences are interested in the created video content, they will share it with the people who are close to them. Which in turn increases the chance of […]

Posted on January 13, 2021

GET STARTED: Influencer Marketing for Shopify Merchants

You made it. Like other tactical Shopify merchants, you’re about to unlock doors of opportunity for the growth of your business through influencer marketing. Bubbling content creators.  Lively audiences.  And a pretty nifty way to get hearts, eyeballs, and add-to-carts to your Shopify store. If there’s an auspicious new age sales and marketing strategy for […]

Posted on December 11, 2020

What 2021 is Going to Look Like for Marketing and Advertising Arenas

If you’re uncertain about the success of influencer marketing in 2021, you should know that they’re bound to make it big! Now that we agree that influencer marketing will soon define what commercial advertising looks like, let’s see how it’ll change the landscape of the industry. 2020 was the longest and most miserable year for […]

Posted on November 06, 2020

Can Influencer Marketing Work with a Boomer Audience?

While influencer marketing is particularly popular and successful with younger audiences—millennials and Gen Z to be specific—one has to wonder: could it work for boomers just as well? Marketing and advertising are evolving with the changes in technology and the spread of the internet. For businesses that are aimed specifically at boomer folks, or for […]



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