Posted on August 12, 2020
Why You Should Use Video Email Marketing
It’s not unusual for an individual to receive over 100 emails per day. Even though email marketing is a valuable asset, it’s still proving a challenge to stand out in a crowded inbox. Video email marketing may be the way to accomplish this. This strategy can provide you with a new way to engage with […]
Posted on August 06, 2020
Going from a Business to a Brand
When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]
Posted on July 13, 2020
Growing Your Audience on Twitter: The Dos and Don’ts
Twitter is an excellent platform for growing your brand and establishing a close connection with your audience. Sharing meaningful content on your Twitter feed regularly allows you to add value for your followers, establish credibility within the industry, and become a go-to resource for your target audience. But as with any other social media platform, […]
Posted on July 10, 2020
A Guide to Successful E-Commerce Product Launches
Have you spent the last few months working tirelessly on new product designs? Have you put countless hours into testing and improving it? But as great as your product may be, failing to execute a proper launch strategy can kill a terrific idea. Even multinational corporations with considerable resources have made this error (think: the […]
Posted on June 23, 2020
The Three Types of Influencer Marketing Measures
Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]