Posted on October 12, 2020
All You Need to Know About Influencer Targeting
Things have changed for advertising! You no longer need Dwayne Johnson to ride a Harley Davidson on TV screens or George Clooney to swoon the ladies by sipping coffee for an ad. According to the latest research, 70% of millennials are more influenced by influencers than celebrities! Before you switch gears and choose your calling, […]
Posted on September 07, 2020
Why Being on the Right Side of History Matters for Businesses
Being on the right side of history matters today more than ever! The social atmosphere is riddled with political undercurrents, be it racism, identity politics, or minority rights. And this affects the way your end-users think. But how does it concern businesses? Brands are breaking away from the conservative role of ‘providers’ and moving toward the […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on August 22, 2020
When Should You Use Video Email Marketing
We’ve already discussed the various benefits that come from incorporating video email marketing into your digital marketing strategy. Now you understand its importance. The next question is when you should incorporate videos in your email marketing if you want to see results. Want to achieve the benefits? Then you shouldn’t just dive in and start […]
Posted on August 19, 2020
9 Influencer Marketing Trends: What to Expect in the Future
If you think it’s too early to talk about influencer marketing 2022 trends then you’re wrong. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps and bounds in the last few years. The introduction of new social media […]