Posted on July 13, 2020
Growing Your Audience on Twitter: The Dos and Don’ts
Twitter is an excellent platform for growing your brand and establishing a close connection with your audience. Sharing meaningful content on your Twitter feed regularly allows you to add value for your followers, establish credibility within the industry, and become a go-to resource for your target audience. But as with any other social media platform, […]
Posted on July 10, 2020
A Guide to Successful E-Commerce Product Launches
Have you spent the last few months working tirelessly on new product designs? Have you put countless hours into testing and improving it? But as great as your product may be, failing to execute a proper launch strategy can kill a terrific idea. Even multinational corporations with considerable resources have made this error (think: the […]
Posted on June 23, 2020
The Three Types of Influencer Marketing Measures
Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]
Posted on April 09, 2020
Responsible Marketing During A Pandemic
In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]
Posted on March 20, 2020
How to Use Your Brand Image to Find Influencers
One of the largest difficulties faced by companies who are trying to incorporate influencer marketing into their marketing strategy is how to start finding the right influencers to work with their brand. You must be certain that the online personalities you’re collaborating with fit with your brand’s goals and complement your image. Also, make sure […]