Posted on September 20, 2023
How to Leverage Influencers in Your Live Shopping Efforts
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture. The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. […]
Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on September 23, 2021
Predictions for Social Media Influencer Trends in 2022
The pandemic has influenced the way we shop globally. What we buy, how we buy, and when we buy, everything has been impacted by the past year’s incidents. It has brought about a sequence of changes that are to continue post-pandemic as well. The way social media influencers work with brands is also going to change with […]
Posted on September 22, 2021
How Social Media Influencers Drive Trends
Social media influencers have altered the dynamic of conventional marketing and branding. Most consumers are unaware of the extent of influencers’ impacts on their decision-making. As the public grows in connection with their local celebrities and influencers, many brands tend to capitalize on the opportunities it creates. Here are a few ways social media influencers have […]
Posted on August 19, 2020
9 Influencer Marketing Trends: What to Expect in the Future
If you think it’s too early to talk about influencer marketing 2022 trends then you’re wrong. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. The industry has grown by leaps and bounds in the last few years. The introduction of new social media […]