The premise of influencer marketing is quite basic — it relies on finding influencers with a large audience who is interested in sharing their support for your product or service. It is found that 17% of companies spend over half their marketing budget on influencers. The latest marketing trend is certainly brand collaboration with influencers and we’re going to tell you why you must also get on board.
Why Brand Collaboration with Influencers Matters
Increase Brand Visibility and Awareness
With brand collaboration, influencers can help you to spread awareness about your brand, products, or services. It allows you to tap into massive audiences and help you drive more engagement.
Imagine teaming up with an Instagram influencer who has 500k followers and their posts are always highly engaging. You get your popular influencer to mention your brand on one of their posts and BOOM! You get a bunch of people who are now interested in what your brand has to offer.
Think of it this way: your influencer’s followers become your brand’s followers.
But make sure you find an influencer or multiple influencers (if that works better for your marketing campaign) who are suitable to represent your brand. And make sure that their followers (audience) are the type of customers that you’re looking to attract. Otherwise, you will be wasting time and money.
Strengthens Content Strategy
Influencers understand their audiences, and therefore, they create relevant content that will engage their audience. 57% of brands reported that influencer-created content performs better than their branded content.
But like we mentioned earlier – if your brand collaboration efforts are with influencers with the wrong kind of audience – then it won’t even matter. So make sure you do research on your influencers and their audiences before you start signing any contracts.
Reduce Marketing Cost
Traditional advertising is expensive, as a lot of money goes into the creation and promotion of advertisements. Working with influencers can help you save a lot of your marketing budget.
Again, we are going to stress this again because it’s extremely important — make sure you thoroughly vet your influencers before hiring them. It will save you from a lot of headaches and will certainly save you money.
When we talk about finding the right influencer for brand collaboration, we don’t just mean someone who has the appropriate audience for your brand. In fact, it is also important to make sure you don’t hire fake influencers. Go read our article on how to spot fake influencers so you don’t get caught out.
Generate More Sales
Influencers can influence purchase decisions and help you generate high-quality leads and drive sales. 82% of marketers believe that the customers acquired from influencer campaigns are better than those from other forms of marketing. 89% of marketers believe that using influencers in your marketing mix can help you generate a higher ROI than other forms of marketing.
So what are you waiting for? Now you see how working with influencers through brand collaboration can prove to be very beneficial.
Looking for Influencers for Brand Collaboration?
If you don’t already know it, here at Afluencer, we connect influencers with brands all day long! We have influencers coming from all kinds of backgrounds and industries. You will also be able to find influencers who create content on a variety of platforms.
Wrapping things up…
We have created a shareable infographic that has condensed our brand collaboration piece with pretty graphics!
Take a look, save it, and share it!