Posted on September 20, 2023
How to Leverage Influencers in Your Live Shopping Efforts
Convenience is the new currency in today’s digital-first era. Customers expect to get what they want when they want while having a seamless and engaging shopping experience. Here’s where live shopping comes into the picture. The COVID-fueled rise of online shopping has forced brands to think outside the box and offer additional, more engaging channels. […]
Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on December 16, 2020
Where is Influencer Marketing Heading in 2021
So what does 2021 have in store for influencer marketing? We have come up with 7 directions influencer marketing will be heading in 2021 based on our gathered intel and our business projections. 1. Influencer marketing on social media will grow significantly on a global scale More and more brands and advertisers are redirecting their […]
Posted on August 20, 2020
BREAKING Influencer News: Reels, Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTube
You know that feeling you get when an unexpected nice-looking package arrives at your door? There’s really no hiding your childlike excitement as you rip open the box and literally plunge into your goodies – whee! Dancing star-eye emojis for days. Excitement overload happening right now. Because we have some breaking news about some big […]
Posted on May 19, 2020
How Influencers Are Evolving During The Pandemic
The pandemic has resulted in influencers evolving to face a new world and a new way of doing things. With the majority of people spending their days at home with limited social contact, there have been some unprecedented spikes in social media usage and engagement alike. The easy access people have to social networks combined […]
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