The Secrets to Being a Successful Social Media Influencer
Social media has revolutionized marketing, and influencers are actively running the show. Social media marketing can be an effective way to increase your revenue and brand awareness. According to statistics, there are more than 3.7 billion social media users, and the influencer marketing industry is worth a whopping $5 billion! Although influencers are all over […]
Benefits of Influencer Partnerships and Key to Success
Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Insider Intelligence estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers are […]
How to Measure the ROI of Influencer Marketing
Influencer marketing is expected to get even bigger than it is right now. According to a report, the industry will grow by $13.8 billion in the next year. Moreover, back in 2019, 80% of the brands stated that they dedicated a budget to influencer marketing. Regardless of whether you’re just starting your influencer marketing campaign […]
How Has the Pandemic Changed the Way We Use Social Media?
COVID-19 and the lockdown orders have changed everything. As governments shut down all malls, restaurants, and stores, people used the internet to connect with the outside world. Social media applications like Facebook, Twitter, TikTok, Instagram, and Snapchat are no longer just used for entertainment. Here’s how the pandemic changed the way we use social media: […]
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]