Posted on April 28, 2020
4 Steps You Can Take To Help Protect Your Small Business
Containing the coronavirus outbreak has been at the forefront of everyone’s mind these past few months and countries throughout the world have implemented restrictions aimed at slowing the spread of the deadly virus. Small business owners have found themselves facing an uncertain future and figuring out the next to protect their business is no easy […]
Posted on April 23, 2020
Taking Part in a Viral Challenge as a Brand
One of the toughest things for a new brand can be getting its name out there and catching the public’s attention. One easy way to boost your publicity is to take part in a viral challenge. Most viral challenges generate a large amount of attention. So brands that choose to participate in a viral challenge […]
Posted on April 15, 2020
3 Things To Avoid When Contacting Brand Ambassadors
Authenticity is one of the most important aspects of the marketing landscape of today. This is why more brands are choosing to work with authentic brand ambassadors in the form of influencers. Contacting the right brand ambassadors and ensuring they want to take part in a long-term collaboration is a process that takes a lot […]
Posted on April 09, 2020
Responsible Marketing During A Pandemic
In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]
Posted on March 31, 2020
How Social Distancing Affects Influencers
Influencers take great care to keep their social media feeds looking pristine and on-brand. The carefully curated photos they post are meant to present an enviable lifestyle and the stereotypical image of an influencer is of a person with a perfectly put-together outfit, great hair, and makeup taken in an exotic and interesting location. However, […]
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