Posted on July 08, 2020
How Micro-Influencers Can Successfully Pitch Brands
As the popularity of influencers and influencer marketing continues to rise, it can be tough to get started as a micro-influencer. There are so many influencers on the market that standing out and getting sponsored can seem like an insurmountable challenge. If you’re new to the world of influencers you may not know how to […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 23, 2020
The Three Types of Influencer Marketing Measures
Looking for the best way to add an influencer or two to your marketing strategy but unsure of the best measures for your brand? Then you’re in the right place. Make sure that your influencer marketing strategies benefit your company and that your goals go beyond finding the right influencer. Understanding the different strategies based […]
Posted on June 16, 2020
What You Need to Know About Influencer Agreements
Entering into an influencer partnership or collaboration and running a successful joint campaign requires cooperation, understating, planning from all parties, and an agreement. Influencer collaborations should receive the same treatment as any other business partnership. Regardless of whether it’s a long-term, ongoing, or a one-time collab. This means that it’s important to create an influencer […]
Posted on June 10, 2020
Tips For Developing Your YouTube Marketing Strategy
YouTube is the largest video platform in the world and the second-largest search engine, outranked only by Google. It’s no surprise that so many companies and marketers are using it to connect with customers and promote their brands. Video marketing is considered one of the best, with the biggest ROI and the results it achieves […]
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