Posted on August 30, 2021
Common Influencer Marketing Mistakes
Influencer marketing has been one of the most dynamic and disruptive trends that have emerged in the last couple of years. Especially during this pandemic, the popularity of this form of marketing has accelerated as people now prefer content that’s more original and less scripted. According to research, the value of the global influencer market in 2020 […]
Posted on July 25, 2021
The Secrets to Being a Successful Social Media Influencer
Social media has revolutionized marketing, and influencers are actively running the show. Social media marketing can be an effective way to increase your revenue and brand awareness. According to statistics, there are more than 3.7 billion social media users, and the influencer marketing industry is worth a whopping $5 billion! Although influencers are all over […]
Posted on July 25, 2021
Benefits of Influencer Partnerships and Key to Success
Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Insider Intelligence estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers are […]
Posted on July 16, 2021
How to Measure the ROI of Influencer Marketing
Influencer marketing is expected to get even bigger than it is right now. According to a report, the industry will grow by $13.8 billion in the next year. Moreover, back in 2019, 80% of the brands stated that they dedicated a budget to influencer marketing. Regardless of whether you’re just starting your influencer marketing campaign […]
Posted on July 15, 2021
The Dos and Don’ts of Developing an Influencer Marketing Campaign
The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers. They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer […]
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