24 Beauty Micro-Influencers More Than Skin Deep | Afluencer

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24 Beauty Micro Influencers More Than Skin Deep

Nicole P. Dunford


In this roundup, we’re headed to the world of beauty micro-influencers: no complex makeup tutorials here or skin-deep fakeness. Just good old honesty, relatability, tips, tricks, some well-placed humor, and micro-influencers ready for more Collabs (yup, they’ve already gotten started)!

Ready to get your skin sorted and your face beat? Let’s go!

Poonam Diwan

Poonam Diwan | Beauty & Skincare Products | Featured on Afluencer

Also hailing from Florida is Poonam. She’s a beauty blogger and micro-influencer with an interest in fashion and a dedication to sharing content on these passions.


Clean. Unique. Diverse. That’s the vibe over on Poonam’s page. And I have to say, it’s very inviting. That must be why she’s got a following of over 15.6k followers and an outstanding engagement rate of 10.7%. If you’re a brand looking to partner with an influencer who is really pulling her audience in, then Poonam should be top of your list.

She covers everything. From the basics – cleansers, body wash, perfume, and so on. Also, eye compresses, hair protectors, and many more beauty products.

Poonam does a great job of breaking down the benefits of the products she features so her followers are not left in doubt as to what they may end up purchasing. What can we say? Poonam is thorough and we love it.

Kelsey Dworchak

Kelsey Dworchak sponsored by brands to promote beauty products on Instagram

There’s nothing like busting through obstacles and finding your passion. Meet Kelsey from Pennsylvania USA. She was born with a rare bone disease which has caused many limitations throughout her life, but once she discovered the world of makeup where limitations do not exist she found her passion.


And we’re glad she decided to share it with the world. Kelsey does a great job of sharing different makeup looks combined with makeup and skincare products. There’s an awesome flow to her feed which is aesthetically pleasing. She also throws in some videos to switch it up a bit. Her captions are always detailed and her personality is infectious. There’s certainly never a dull moment!

This micro-influencer has partnered with several brands in beauty and we get a feeling that’s not going to stop anytime soon.

Jen Borgersen

Jen Borgensen, the extraordinary beauty micro-influencer, doesn’t just capture hearts; she captures souls. Her passions for cruelty-free beauty and spirituality infuse every post with a unique, heartwarming essence. Content creation isn’t just a task for Jen; it’s an opportunity to connect with her audience from a place of genuine love.


Scrolling through her Instagram is like entering a world where the ordinary fades into the background. Here, things are done differently, and that’s what makes Jen truly stand out. She’s confidently owning her unique style, and we’re absolutely here for it.

Jen’s content isn’t just about looks; it’s about knowledge. Whether it’s makeup or skincare, she’s your go-to expert. Get ready for flawless skin because Jen’s #iwokeuplikethis approach will have you feeling fabulous.

Brands in the beauty industry, take note! If you want to shine in the spotlight, there’s no better influencer to Collab with. Jen Borgensen’s content is a breath of fresh air, and you’ll want to be a part of her inspiring journey.

Chelly Unali

Introducing Chelly Unali, your new favorite beauty micro-influencer based in the vibrant heart of Silicon Valley, San Francisco.


What sets Chelly apart in the world of micro-influencers is her infectious enthusiasm for fun-looking beauty products. She knows how to captivate her audience with an enticing array of products, boasting packaging that ranges from playful, fun colors and graphics to the utmost minimalist elegance. Her Instagram page is a visual delight, drawing you in with every post.

But it doesn’t stop at appearances. Chelly meticulously delves into the products’ nitty-gritty, unveiling their impressive benefits such as immediate absorption, pore-tightening, exfoliation, and intense moisturization. It’s like stepping into beauty heaven!

Chelly’s audience continues to grow, thanks to the immense value she brings to the beauty community. For insightful beauty tips and the latest in captivating products, don’t hesitate to reach out to Chelly Unali today. Your beauty journey is about to become even more exciting with her guidance!

Marybeth Riddle

Meet Marybeth Riddle, your friendly neighborhood beauty micro-influencer! With a heart full of passion for all things beauty, Marybeth is your go-to gal for expert insights and delightful product reviews.


She’s not just about makeup and skincare – Marybeth’s mission is to help you radiate beauty from the inside out. Her Instagram page is like a colorful wonderland that’ll instantly spark your desire for a beauty product shopping spree.

What sets Marybeth apart is her authenticity. She personally tests every product she reviews, so you can trust her recommendations with confidence. Whether she’s headed for a vacation or a weekend getaway, she’ll ensure you know her favorite beauty essentials.

For brands seeking a Collab with a true beauty guru, this is your golden opportunity! Marybeth is open to exciting partnerships that will leave both her and your brand shining.

Don’t miss the chance to join Marybeth on her beauty journey. Reach out to her today and let the beauty magic begin!

Emma Marx

Introducing Emma Marx, your go-to beauty maven! With an unwavering passion for all things beauty and fashion, Emma’s journey in the world of glamour began early. Since the tender age of 2, she’s been lighting up the stage as a competitive dancer, a discipline that has finely tuned her makeup artistry over the years.


Today, Emma generously shares her makeup wizardry and coveted beauty secrets with an ever-growing audience. Her primary stage? TikTok! Here, her charisma and makeup skills have earned her a legion of followers. Expect to be dazzled with product reviews, thrilling first-time product test runs, and jaw-dropping beauty product hauls – it’s a treasure trove for beauty enthusiasts.

Notably, Emma’s flair has caught the eyes of several beauty brands, making her a sought-after collaborator. So, could your brand be the next fortunate one to join forces with this dynamic beauty micro-influencer? Dive into her captivating world and witness the magic yourself!

Sara Hillyer

Sara Hillyer, hailing from Alabama, is the beauty micro-influencer you need to enhance your scrolling pleasure.


For Sara, creating beauty content isn’t just a hobby; it’s her unwavering passion. Her posts are a testament to her dedication, offering the kind of intricate details that beauty enthusiasts crave.

What sets Sara apart is her knack for demonstrating products in action, making sure you see results firsthand (hello to that magical detangling spray for curly hair, we see you!) Every image she shares boasts top-notch quality, turning your Instagram feed into a glossy magazine filled with all things glamorous.

Sara’s beauty repertoire is as extensive as it gets. From serums to oils, hair products to eye creams, you name it, and she’s probably already tried and tested it. If you’re on the hunt for your go-to beauty micro-influencers, look no further.

For brands looking to make an impact, a Collab with Sara should be at the top of your to-do list. She’s the key to unlocking a world of beauty that truly works wonders.

Miranda Salasky

Meet the rising star in the beauty world, Miranda Salasky, a dynamic beauty micro-influencer who’s making waves. With just a glance at her Instagram page, @miranda_m88, you’ll instantly recognize her seasoned expertise in the beauty industry.


Miranda’s feed is a treasure trove of in-depth beauty product reviews, one after another. From skincare to makeup, she’s your trusted guide through the world of cosmetics. You can’t help but chuckle as you realize she’s your ultimate beauty guinea pig (LOL), tirelessly testing products and sharing her honest opinions.

In the realm of beauty micro-influencers, what’s crucial? Knowledge, authenticity, honesty, intricate details, and stunning visuals. Miranda embodies it all. Her insights are as reliable as her passion is contagious.

So, whether you’re a beauty novice or an aficionado, Miranda Salasky is the influencer you want on your side. Follow her today and step confidently into the store, armed with the wisdom of your trusted beauty mentor. Your beauty journey just got much more exciting with Miranda by your side. #beautymicroinfluencer

Asha Brodie

Asha Brodie, better known as @twylamua, is your go-to beauty micro-influencer and makeup artist hailing from beautiful New Jersey.


Let’s start with the obvious – her skin? Flawless, y’all! A beauty guru with such radiant skin has us hanging on her every word for all things beauty.

On her platform, you’re in for a treat. Asha shares makeup tips, GRWMs (get ready with me), skincare secrets, in-depth product reviews, and a treasure trove of beauty wisdom. But what sets her apart is her knack for leaving no stone unturned in her detailed captions, ensuring you’re not left with a single question.

Not just limited to beauty, you’ll also catch a sneak peek into Asha’s life – the real person behind the makeup brushes.

Brands are already flocking to Asha. So if you’re a brand looking for a fabulous Collab opportunity, don’t miss out. Asha’s channel is where beauty dreams come true!

Vanessa Collino

Hailing from Ontario, Canada, Vanessa Collino is a multifaceted beauty enthusiast, a makeup artist, and a skincare specialist. With the care of two young boys on her plate, she’s not just your ordinary beauty maven. You can catch her in action over at her Instagram page @mariposamakeup13, where she delves deep into the world of beauty products.


If you’re ever curious about what’s inside your favorite beauty potions or how they’ll work wonders for your skin, Vanessa’s your go-to source. She breaks down products like she’s been part of the creation process.

Vanessa doesn’t discriminate based on your budget. From wallet-friendly to bougie, she reviews beauty products for every price point, ensuring you’ll discover something you adore. Be warned, her convincing reviews might turn you into a beauty product junkie!

But Vanessa’s talents don’t stop at beauty; she’s a mom and knows what fellow parents need. You’ll find her reviewing kids’ products, earning her the gratitude of moms everywhere.

With her sky-high engagement rate in the fiercely competitive beauty industry, it’s no surprise that brands are lining up to Collab with her. Vanessa Collino is making her mark as a beauty micro-influencer on the fast track to macro stardom.

Danielle V.

Danielle V, a retired esthetician, exudes a passion for skincare and beauty that’s infectious. Her journey as a beauty micro-influencer has been nothing short of inspirational. She’s not just about skin; she loves to experiment with makeup, making her followers fall in love with the magic of great skin plus makeup.


Though health issues have sidelined her from the traditional workforce, Danielle has fiercely pursued her passion, transforming it into a fulfilling career. Her Instagram page is a true visual delight, thanks to her incredible photography skills – a shoutout to Danielle’s keen eye for aesthetics.

Browsing @beauty.with.danni is a delightful temptation. Each beauty product featured is so alluring that it’s impossible not to consider adding it to your collection. That’s the power of influence, and Danielle embodies it. For any brand seeking a Collab with genuine and irresistible micro-influencers, reaching out to our beauty guru here is an absolute must. Danielle V is the key to unlocking a world of beauty possibilities.

Jennifer R.

Meet Jennifer R, your friendly beauty micro-influencer who’s all about adding a romantic touch to your beauty routine. Speaking of romantic touches, check out our the ideas we came up with for Valentine’s Day marketing.


If you’re searching for a more amorous approach to beauty content, Jennifer is your go-to gal. She’s your one-stop shop for all things beauty, from skincare to fragrances, makeup to hair care, Jennifer’s got you covered, ensuring your beauty game is on point.

What sets Jennifer apart is her genuine openness. She’s not afraid to share relatable experiences, like when her skin decides to misbehave. But the bonus? She also spills the beans on how she tackles those pesky breakouts and gets her skin back to its smooth, radiant self. You can count on her for honest, practical advice.

Jennifer’s relatability factor is off the charts, making her the perfect fit for your brand at @silver.entj. With her in your corner, her dedicated audience is bound to become your newest, most enthusiastic customers. So, if you want a touch of romance content and authenticity in your beauty journey, follow Jennifer R. and watch your skin thrive and your beauty bloom.


Andrea promotes beauty products on social media

From the USA, is Andrea. She’s a beauty enthusiast with over 47.2k followers. She’s well on her way to macro-influencer status, so we thought we’d catch this beauty before she leaves the city of micro-influencers 🙂


Beauty products upon beauty products. When the term beauty influencer comes to mind, this is largely what we expect to see on their Instagram feed and Andrea is delivering. As a woman with sensitive skin, she is very familiar with the struggles that come with it. She is sure to have all her followers covered with solutions to sensitive skin problems.

We love that she gives A LOT of information on the products she features, and if she’s tried it herself she then gives honest reviews to help her followers make the right choices. No wonder she’s on her way to superstardom… she’s super authentic. A Collab here could lead your brand to superstardom too.

Leticia Breeden

Leticia Breeden | Beauty Products | Micro Influencers on Afluencer

Representing North Carolina and Brazil is Leticia Breeden. She’s a boy-mom with a passion for all things beauty and loves sharing skin solutions with her followers.


She’s another of our beauty micro-influencers focusing solely on makeup and skincare content end featuring products she knows to be good. Her content is high quality and well-received by her growing following of 19.7k. She’s definitely doing something right because she’s got a super enviable engagement rate of 6.7%… What?!

Know how sometimes it seems like celebrities have found the Fountain of Youth? Well, judging by her own skin, we think following Leticia’s advice can only lead to youthful-looking skin. We also think that a Collab with Leticia can only lead to success. She’s already partnered with so many brands in beauty – don’t miss out!

Berkeley Wilson

Berkeley Wilson hair and makeup social media posts

Representing Georgia, USA is Berkeley. She loves all things beauty and fashion-related and is a self-proclaimed skincare enthusiast.


Over on @sacredskinbody, this micro-influencer shares a good range of content on both skincare and makeup products. Her posts are generally short, sweet, and to the point, giving the review you need.

“Currently in rotation and have noticeable results.”

“Gives my skin that bounce back!”

“Lightweight and packs a huge hydration punch.”

“This gives me the perfect amount of coverage.”

What more do you need to hear?

Berkeley also throws in some adorable pics of her son, some hilarious videos, nail inspo, and some style tips. If you’re a brand looking to Collab with wholesome beauty micro-influencers, then Berkeley should definitely be on your radar.

Susan Go

Susan Go promotes beauty products on Instagram

Representing Maryland, USA is Susan. She’s a makeup and skincare-loving Biologist. Her knowledge in this sector helps provide insight into the ingredients in beauty products which all 34.2k of her Instagram followers appreciate… we know we do!


Susan makes it very clear that she’s not only sharing beauty content to help her followers find the best products for themselves but at the best price too (thanks Susan)! Delivering on her promise, this micro-influencer frequently gives discount codes to high-end beauty products 🙂

She gives excellent, honest product reviews. We really get the sense that she’s genuinely focused on recommending only the best.

Her portfolio of brand partnerships is quite long and she keeps them coming. So don’t miss out on a chance to wow Susan’s followers!

Mahnoor Nadir

Mahnoor Nadir fashion modelling | Beauty Influencers on Afluencer

Based in Toronto, Canada Mahnoor has a passion for beauty and fashion.


There’s something about Mahnoor. Maybe it’s her… swag? Her ability to inject positivity into her posts? Her gorgeous makeup and awesome sense of style? We get a feeling it’s all the above and so much more. Whatever it is, it’s working because this beauty micro-influencer has an engagement rate of 6.4%.

Let’s take a look at some of her followers’ comments:

“Wow, your hair, makeup, and outfit are stunning!!”

“Love this whole look ma”

“Eye makeup (lit emoji)”

“OMG this is everything”

We love Mahnoor’s ability to be real while looking like she’s living her best life. Hit Mahnoor up for a Collab that’s sure to be swaggy and real!

Marionette Solorio

Marionette Solorio promoting products on Instagram

Out of Florida, USA is content creator Marionette and she’s obsessed with all things beauty… fashion… and lifestyle.


The first thing that hits us is how fun her Instagram page looks! Marionette rarely features anything with boring packaging LOL. She’s got everything from makeup to skincare, beauty-related supplements to nail inspo, fashion to hair, and candles to vacuums. All that said, her focus is definitely a beauty.

She gives honest product reviews, shares some inspirational captions, and also gives great tips. Her 11.4k Instagram followers love her content – she’s got an engagement rate of 6.3%.

If you’re a beauty brand that would love to tap into this fun micro-influencer who is bursting with positivity and really engaging her audience, then hit her up for a Collab. Oh, and fun product packaging is encouraged 🙂

Shalyn Blankenship

Shalyn Blankenship | Instagram Beauty Product Posts

Meet Shalyn. She’s reppin’ Pennsylvania and she absolutely loves being a beauty influencer. Shout it from the rooftops, Shalyn! We love such passion 🙂


Have you ever wanted to try out a new product but were too scared to do so? Well, here’s Shalyn to save the day. She loves trying out new beauty products – from skincare to makeup and anything beauty-related. Her captions are thought out, well-written, and broken down into sections, generally concluding with her thoughts or opinion on the product.

She’s got a heap of skincare partnerships under her belt – this girl is taking the influencer life seriously! If you’re looking for beauty micro-influencers who not only have a passion for their chosen interest but are dedicated to the influencer hustle, Shalyn should be your top pick.

Sherihan Sheriff

Sherihan Sheriff | Brand collabs | Micro Influencer on Afluencer

Based in California, USA, Sherihan is a beauty micro-influencer and blogger who loves travel and fashion as well. Whether she’s traveling or rocking cute outfits, skincare is an essential practice she takes with her no matter what she’s doing.


An “essential practice.” Couldn’t have said it better myself! We’re getting real relatability vibes from Sherihan… I feel like she’s a good friend whose advice I would listen to LOL! Which is what brands are looking for in micro-influencers, right? And with a fantastic engagement rate of 4.5%, I can’t be the only one interested in what Sherihan has to say.

Not only does she simply feature products, but she also demonstrates how to use them as well. This helps those watching not feel like total idiots when trying out new products 🙂

She has Collab’d with brands in skincare and even tech and isn’t stopping anytime soon!

Lina Gulyy

Lina Gulyy | Micro Influencer | Beauty on Instagram

Lina from Texas, USA is a beauty micro-influencer who feels that if she will be influencing people, she should do it responsibly. Her goal is to get the best brands and products to people who really need them – win-win!


Lina features a lot of helpful beauty content – from product features to answering FAQs from her followers and even some tutorials. We love an influencer who covers many bases! Thanks to her many brand partnerships, all 44.3k+ of her followers are privy to awesome discount codes.

She’s really following through on her desire to be a responsible influencer. If Lina sounds like the perfect match, then go ahead and invite her for a Collab!

Sohini Chakrabartti

Sohini Chakrabartti | Promoting Makeup | Micro Influencers on Afluencer

Based in California, Sohini is passionate about beauty and loves giving honest product reviews.


Her followers must appreciate her honesty because her engagement rate is sitting at a whopping 7.4%. When giving her reviews, Sohini is sure to provide product details, which type of skin the product is best for, and how and when she uses it herself. All these helpful tips are what sets Sohini apart. She makes skincare easy to practice.

Let’s take a quick look at her comments section:

“Sounds very good will check it out, thanks.”

“Love this brand in every way.”

“So many goodies to try.”

“Oh yay love a clean product. Takes the worry away.”

Honest reviews and appreciative followers. Gotta love it.

Sylvia P

Sylvia P | Micro Influencers on Afluencer | Promoting Beauty Products

Ontario, Canada is being represented by Sylvia. She loves sharing beauty content and will only work with brands that share her beliefs. Way to go, Sylvia!


You know what they say… the eyes are the window to the soul. So why not make that window as beautiful as possible LOL! On Sylvia’s page, it’s all about the bold eye. Go big or go home!

This certified makeup artist also shares some creative looks (scroll through to see her as the Grinch), some skincare routines, featured products, and accompanying reviews. All real – All bold – All Sylvia. And we love it.

If you’re looking for micro-influencers at the top of their beauty game, then you need to hit her up for a Collab. You won’t regret it!

Tonie Watson

Tonie Watson | Micro Influencer Featured in Beauty Posts

Representing Arkansas, USA is Tonie. She’s a mom. She’s “a lot hippie, a little hood.” 🙂 She’s in her 40s and has the desire to discover products that naturally nourish and empower both body and soul. Yaassss, Tonie!


Again, relatability vibes are strong with this micro-influencer. Whether she’s posting product features or shedding some light on her life, her personality and intentions shine through her captions. She’s also got a great sense of humor, posting more relatable content such as life in your 40s.

Tonie brings her Tonie-ness to the world of beauty micro-influencers and we gotta say, we absolutely love her!

What a roundup! I think we can all agree that these beauty micro-influencers have more going for them than beauty and awesome skin! They’re 100% relatable, genuinely want to provide helpful content, and are killing the whole keep-your-followers-engaged game. Want to capitalize on that? Then reach out for a Collab!




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