Posted on February 26, 2021
Using Video For Digital Marketing
Video is an essential piece for brands in the world of digital marketing. It’s a chance for every brand to showcase its products uniquely and creatively. What’s more, if audiences are interested in the created video content, they will share it with the people who are close to them. Which in turn increases the chance of […]
Posted on February 25, 2021
Top Food Bloggers Guide: Drool-Worthy Content Creators
Ask people about their first love and most will come up with the same answer – food. While our tastes or preferences might differ, most of us love food and are always on the lookout for new recipes, the hottest restaurants, and the coolest deals. Gone are the days when you had to Google reviews […]
Posted on February 17, 2021
Clubhouse: How Brands & Influencers Benefit From the Audio-Only Social Network
Chances are, you’ve heard of Clubhouse. It’s currently in the top five of the Social Networking category of the Apple app store (not far behind Facebook) with over 6 million users. If you haven’t used it yet, you may be waiting for an invite (it’s currently in private beta). Or perhaps you’re feeling unsure what […]
Posted on February 09, 2021
A Guide to Influencer Tiers
A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro-influencer doesn’t mean that their audiences overlap. This is […]
Posted on February 08, 2021
Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]
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