Posted on December 15, 2020
Why You Need a Brand Motto and Mission for Marketing
You might think “just do it” is Nike’s slogan or “to make people happy” Disney’s vision. Technically, the former is classified as a tagline, whereas the latter is the vision statement. But to sum it up, these words are what people remember these brands by. That’s the essence of a brand motto. The mission, vision, […]
Posted on December 14, 2020
Making the Best of Your Christmas Discounts with the Help of Influencers
Think of yourself as a single mother or a college student struggling to stretch every dollar to make ends meet. And then comes a holiday like Christmas, which is the highlight of even their gloomiest days when buying eggs and milk for tomorrow is a low chance. Even though waiting tables or working at a […]
Posted on November 11, 2020
Influencer Marketing For The Education Space (with Infographic)
It’s that time of the week when we share with you an easy-to-digest infographic. This time around we have covered a few points about influencer marketing in the education sector. First of all, here is what you will find in the infographic. But if you wish to skip straight to the crafty infographic, then scroll […]
Posted on November 10, 2020
Ways Influencer Marketing Has Changed In 2020
2020 has certainly been a rollercoaster for influencer marketing. Countless campaigns and sponsorship deals were delayed, suspended, or outright canceled in the wake of the COVID outbreak. Leaving the world with uncertainty, especially from an economic standpoint. Some may even have said that the era of influencers is over. However, as the year went on, […]
Posted on November 06, 2020
Can Influencer Marketing Work with a Boomer Audience?
While influencer marketing is particularly popular and successful with younger audiences—millennials and Gen Z to be specific—one has to wonder: could it work for boomers just as well? Marketing and advertising are evolving with the changes in technology and the spread of the internet. For businesses that are aimed specifically at boomer folks, or for […]
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