Posted on March 21, 2021
Winning Strategy: Influencer Marketing Campaign Success
These days you can find plenty of influencers for every niche imaginable. Fashion. Beauty. Travel. Fitness. Lifestyle. And many more! Looking at the overall metrics, they prove over and over again the increased success rate that an influencer has on a business’s marketing campaign. That’s why many brands continually seek out the perfect influencer partner. […]
Posted on March 16, 2021
Strategize Like A Pro: Influencer Marketing Campaigns
Influencer marketing is unlike traditional marketing. In fact, using old formulas will not even give you good results. It has changed the world of advertisement, and benefits not just publishers but also advertisers with people now willing to spend more to make their campaign one of the best influencer marketing campaigns. Influencer marketing is fast […]
Posted on February 09, 2021
A Guide to Influencer Tiers
A glance at the subscriber counts, likes, followers, etc., of your favorite influencers, is enough to tell you that not all influencers are alike. Each one reaches different audiences and to differing degrees. This means that just because a micro-influencer has a smaller reach than a macro-influencer doesn’t mean that their audiences overlap. This is […]
Posted on February 08, 2021
Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]
Posted on February 03, 2021
Choosing the Right Influencer: Two Dos and A Don’t
Over the years influencer marketing has become an essential part of the campaigns of many brands. A recent study shows that more than 60% of brands and companies involved with influencer marketing increased their spending. Many brands know that partnering with influencers can be very effective for their marketing strategies and will attract potential customers. […]
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