Posted on December 09, 2024
Is Investing in a Macro Influencer Marketing Platform Right for You?
Is investing in a macro influencer marketing platform right for your brand? With Afluencer, you can tap into the power of influencers who have massive followings and the ability to generate serious buzz. But before you jump in, it’s important to consider if the high reach of macro influencers aligns with your marketing goals. While […]
Posted on November 13, 2024
What Is Your Influencer Community and Why Is It Important
There’s a buzzword making rounds through our influencer marketing world and is sure to leave a mark. Influencer Community. More brands and influencers are beginning to realize the potential of nurturing their community. Building and nurturing an influencer community has become essential for both brands and influencers. An influencer community offers a space where like-minded […]
Posted on September 14, 2024
How to Increase Subscription Box Sales with Micro-influencers
Let’s talk about subscription boxes. They’re like little gifts to yourself, showing up at your door each month filled with surprises. But here’s the thing—no matter how fantastic your box is, getting it into the hands of more customers can feel like cracking a secret code. The answer? Micro-influencers. Micro-influencers might not have the celebrity […]
Posted on July 17, 2024
A Gym’s Guide to Micro-Influencer Marketing
In the competitive world of fitness, attracting and retaining gym members requires innovative and effective marketing strategies. One such strategy that has gained tremendous traction is micro-influencer marketing. By partnering with individuals who have a dedicated following in the fitness niche, gyms can enhance their brand visibility, foster community engagement, and drive membership growth. This […]
Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
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