Home Blog If You’re Doing These Things, Your Followers Might Think You’re Fake

If You’re Doing These Things, Your Followers Might Think You’re Fake

Aaron Tylor

Afluencer SEO Guru

If You’re Doing These Things, Your Followers Might Think You’re Fake

If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy.

Knowing this, are you sure you haven’t partnered with the wrong social media influencer? Are they fake news? Because people can always tell—and this is how they do it.

Robot Followers Are So Fake

If Google’s constant “Are You a Robot?” question hasn’t been warning enough, you need to hear this: bots are unattractive. And a great turnoff for people. We know it might sound like a great idea to somehow have 320975068955625690736903 followers without doing a lot, but it’s actually a really bad idea.

Because people will always be able to tell

Your engagement rate is the first clue. If you have a massive following and a poor engagement rate, that’s a sure sign of fake bot followers. Buying followers is easy, engaging with them, however, can often be impossible.

On the other hand, identical engagement also sends odd signals to people. Additionally, tools like Influencer Fee are available for users to check your average engagement rate. Simply put, your bot mission is better off as an abort mission.

Bogus Engagement

If You’re Doing These Things, Your Followers Might Think You’re Fake

Sometimes, people think they can get around the engagement problem with fake followers. And true, there is a way to fake engagement, but it’s not like people can’t tell fake engagement from real engagement.

If your post is getting a considerable number of genuine-looking comments, people can rest assured that your followers are (a) real, (b) followed you of their own accord, and (c) are genuinely interested in what you have to say.

On the other hand, if your post has comments that say “great pic”, “hi”, “call me”, or random emojis, then it’s pretty evident that something’s afoot. Fake engagement also incudes irrelevant comments—and people can always tell.

The biggest mistake a business or their influencer partner can make is thinking that their audience is naive.

Weird Followers

Another trick that people use to check if the “influencer” they’re looking at is genuine or not is to see who, and not how many follow this person.

Tools like IG Audit allow people to perform audits for Instagram accounts easily. In a jiffy, people can tell how much of your following is real and how much of it is bogus. A great number of fake followers should raise the red flags as it means you may have a fake influencer on your hands.

Want to Avoid Partnerships with Fake Influencers?

We understand how important it is to partner with the right social media influencer. Not only are fake influencers useless in terms of increasing your following and promoting your brand, but they can also cause more harm than good. Since they perpetuate a general image of your business to your potential customers, they can make people think your business is just as shady.

While you can use the tools that we have quoted to check if the influencers that you have in mind are genuine or not, there are other ways. One way is to sign up for Afluencer, a platform that introduces serious businesses with some of the top social media influencers around.

You can also browse news about the influencer world here and surf more about social media marketing in general here.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

9 Top Wellness Influencers That Will Inspire You In 2021

Health is top of mind for us these days and the amount of content about it can lead to information overload (which is no good for your mental health). We compiled a list of some of the top wellness influencers of 2021 with blogs and social media accounts that you can follow and collaborate with. […]

Top 25 Beauty Influencers for 2021

From Fifty Shades Darker inspired makeup, confidence-boosting skincare, eyes that wow, beauty and booze, and a whole lot of humor and mascara – we bring you a grand roundup of the top 24 beauty influencers for 2021. Dazzling photos, fab tutorials, captions full of lipstick emojis, and empowering hashtags. These hot 25 beauty influencers will […]

11 Top Lifestyle Influencers for 2021

Empowering. Full life transformation.  Multimedia journalism. Gaming. Irresistible everyday home and lifestyle inspiration.  Whole-being wellness. Inspiring women’s health and wellness.  Passionate fitness and a balanced lifestyle. Brought to you by these amazing lifestyle influencers, this is all the inspo you need to brighten up your life. And for brands looking for lifestyle influencers to whip […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!