It is not uncommon to make mistakes when starting out on a new marketing campaign. Lessons are learned. Trial and error strategies are adopted. But unless you’re a multi-billion dollar company that can afford to blow away cash on unsuccessful campaigns – you shouldn’t be making costly mistakes.
So we’re here to help you save money on your next influencer marketing campaign. We have devised a quick list of the dos and don’ts of influencer marketing. And to make things even more fun, we have also created an infographic that you can find at the end of the article. Make sure you share it with your followers and contacts.
Now let’s take a look at what you should be doing and what you shouldn’t be doing with your influencer marketing campaign.
The DO’s of Influencer Marketing
DO Choose the Right Influencer
Take your time finding the perfect influencer for your brand. Ideally, you should be focusing on influencers who are able to generate reactions from their followers.
DO Plan Before Executing
Have a strategic plan in place before reaching out to a potential influencer. If you’d like the influencer to use a certain hashtag for your campaign, you’ll need to provide all the necessary instructions to make it easy for them to help you.
DO Promote Influencer Content
You can repurpose the influencer’s great content across different marketing channels.
Repurposing is much easier than creating brand new material and at the same time, it will showcase consistency across the campaign.
The DON’TS of Influencer Marketing
DON’T Focus on the Numbers
Many brands make the mistake of only focusing on the business aspects of influencer marketing.
DON’T Lose Patience
Don’t place unnecessary pressure on the influencer, as it will destroy the influencer’s creativity, and the campaign may not be as successful as it could be. Let the influencer take their time to design a successful campaign.
DON’T Rely Solely On The Influencer For Hype
Think of an influencer as a part of your marketing campaign but not the finished product. Depending completely on the influencer might be a reason for an unsuccessful campaign.
There you have it! Feeling a little more confident about pursuing your next marketing venture? Well, if you would like to recap the list again, next up – as promised – is an infographic of the Dos and Don’ts of Influencer Marketing.