It doesn’t matter what terms you use. Whether it be stats, statistics, data, census, figures, demography — at the end of the day, you’re pretty much just interested in those juicy influencer marketing numbers. And a gorgeous infographic that shows off these influencer marketing stats always goes down a treat. That’s right! Make it to the end of this post and you’re in for a treat!
So let’s dive straight into it and see how these influencer marketing numbers are holding as of 2021.
Influencer Marketing Stats: The Numbers Don’t Lie
If 93 out of 100 people do it, does it mean it’s a good idea? Most of the time. 93% of marketers use influencer marketing. Have you heard? Television advertising is a thing of the past. And those billboard ads on the side of the road that you see when you’re traveling back home to see your parents—they’re dying too. So maybe these influencer marketing folks are on to something because the numbers don’t lie.
9 out of 10 marketers believe that influencer marketing is an effective form of marketing. So based on the previous stats, we can safely say that pretty much ALL the marketers who get into influencer marketing do so because it works!
The Return On Investment Will Perk You Up
You may get an average return of $18 for every dollar you spend on influencer marketing. Those are certainly the ROIs you want to be chasing! But remember, each case is different. You may get more per dollar spent or on the flip side, you may get less. That’s why it’s important to plan your influencer marketing campaign wisely and always keep an eye on those numbers.
Also, make sure you learn as much as possible about your influencers before partnering with them.
That’s why we strongly recommend that you sign up for a platform like Afluencer. Not only do we vet all our influencers, you also have the option to specify the exact criteria you expect from influencers when you set up collabs.
Influencers Also Want To Make A Living
69% of influencers chose to be influencers so that they could earn revenue. Let’s hope it doesn’t get to the stage where it’s just another one of those, “just doing it to pay the bills” kinda gigs. But you know what? There are tons of great influencers out there. Influencers who are truly passionate about what they do and know how to market brands the right way. So it’s up to you to make sure that you at least know how to find the right influencers to partner with.
So start following those positive numbers and you’ll soon be on your way to a successful influencer marketing campaign.
Influencer Marketing Over Advertising
67% of marketing and communication professionals consult influencers to promote content. Think about it. Let’s say that you’re a new pet brand on the block and you have a new product that you want to promote. You think about all the possible avenues you could explore to push your product. There’s TV advertising, radio advertising, print advertising, Facebook ads, Instagram ads.
Are you seeing the pattern there?
They are all ADVERTS!
Most people go out of their way to hide adverts from their lives. Installing ad blockers, paying to remove ads from videos, or even closing their eyes as they drive past a billboard. Okay, so maybe they don’t do that last part. Or at least I hope they don’t!
But as you can see—marketers need to find alternative methods to reach their audiences on a big scale. And what has been super popular for the past few years? Social media. Facebook, Instagram, TikTok, Twitter, and so on.
And that’s why they opt for influencer marketing because that’s where the audience numbers are. And using influencers, they can carry out promotions in the subtlest of ways.
Instagram Leads The Pack
When you look at the numbers, Instagram is the most important channel for influencer marketing. There are multiple ways you can promote your brand or products on Instagram. There are Insta stories, video posts, image posts, and even Instagram ads. And if you don’t have to skills to pull in the crowds, then there are a large number of influencers already well established on Instagram who can do your marketing for you.
77% of fashion micro-influencers find Instagram to be a better channel. That makes sense. We already mentioned all the ways brands can market themselves on Instagram. Similarly, influencers have all the same ways to reach out to their followers. And the platform has so many active users – why wouldn’t they choose to create content on there? Right?
[Bonus Infographic] Influencer Marketing: A Look At The Numbers
Just a little extra content for those of you who love infographics. We’ve created a nifty little infographic that highlights the influencer marketing stats (without all the fluff).
Feel free to use the infographic as you please — be it in your social media posts or on your website — let’s get more folks excited for these influencer marketing figures.
If you’re looking to collab with great brands or influencers in 2021, then you want to join the Afluencer family. We have an awesome community of both influencers and brands, and we even have a great team who will look after you. So sign up today to start connecting with some amazing people.