Home Blog 7 Stand-Out South African Influencers

7 Stand-Out South African Influencers

Nicole P. Dunford


Let’s head on down to South Africa – where the weather is warm and the influencers are on fire (seriously, there are loads of flame emojis in the comment sections of their socials)! Did someone say girl power? Buckle up because there’s a whole lot of confidence, personality, and opportunity to Collab coming up.

So let’s not keep our amazing South African influencers waiting any longer. Let’s go!

  1. Tendani Nemudivhiso
  2. Diana Chikwata
  3. Lubanzi M.
  4. Nozibusiso Mavimbela
  5. Shumirai Chand
  6. Josephine Salumu
  7. Senthy Marimuthu

Tendani Nemudivhiso – @tendi.jpg

Tendani Nemudivhiso | South African Teen Influencer | Instagram Posts

Kicking off this list and representing Gauteng, South Africa is a teen influencer, Tendani. While her focus is on makeup, fashion, and hair, our focus is on the #boss vibes she’s giving us.


This young South African influencer’s content oozes confidence in the best way. Sort of in a “this is me take-it-or-leave-it” kinda way. We love it! She’s clearly concentrating on what she loves and it shows.

Her face is beat, y’all! This young woman is a self-taught makeup artist with a relatively new page – @makeupbytendani – dedicated to this skill. Talk about talent! And that glow (which also comes through on her page, see for yourself) is off the charts.

Back on @tendi.jpg, the glow continues. Tendani also shares hair content. She features natural hair tutorials that are to the point and easy to follow. She also rocks braids that’ll have you jonesing for that #braidlife.

Her fashion choices – super cute, stylish, elevated basics. When you put the hair, makeup, fashion choices, and confidence together… it’s simply perfect.

If you’re looking for a Collab partner who is fierce and fabulous, Tendani is your gal.

Diana Chikwata – @vongaidiana.chikwata

Diana Chikwata | Fashion, Beauty, Food | Influencers Featured on Afluencer

A fashion, beauty, and food enthusiast, Diana Chikwata also describes herself as straightforward, authentic, and unapologetic. She loves a good challenge and is unafraid of being herself. She’s also an aspiring model. Yassss girl!


This is yet another creative from our South African influencers list representing Gauteng whose confidence oozes out of her content. Here you can look forward to fashion and beauty worn by a strong woman. She’s also really good at rocking budget items with designer labels and we’re here for it! Sometimes she’s got a face full of makeup, other times she shows her bare face – with no less confidence. Loving all this female power! 

Diana also loves to share her favorite foods, even giving us simple recipes to follow.

With a total following of over 9k followers across Facebook, Instagram, and Twitter, we get the feeling that this is only the beginning for the goal-driven Diana. Here lies the opportunity for a perfect Collab.

Lubanzi M. – @iam._lubanzi

Lubanzi M. | Social Media Posts | South African Influencers on Afluencer

Representing Kwazulu-Natal, South Africa is 19-year-old Lubanzi. She’s fun-loving and has strong interests in beauty and fashion.


A quick scroll through this South African influencer’s Instagram feed will reveal that her fashion choices are simple yet well-executed. This leads us to believe that it’s not what you wear, but how you wear it. No matter which cute outfit Lubanzi features, she pairs it with a whole lot of confidence. There is definitely a lot of personality shining through her content and we are here for it. Personality is one of the things you’re looking for in a Collab, right?

Speaking of, Lubanzi has some paid partnerships under her belt with brands in fashion. Her style has followers leaving comments (and ‘lit’ emojis) such as:


“Beautiful and fashionable” 

“Love this one” 

And a whole lot of ‘lit’ emojis. Did we mention her engagement rate is off the charts? Yeah, it currently sits at 20.3%. ‘Nuff said.

Nozibusiso Mavimbela – @YT-callmezii

Nozibusiso Mavimbela | South African Influencers Featured on Afluencer | Twitter Profile

Meet Nozibusiso, a South African influencer with her main following on Twitter. She’s a YouTuber based in Gauteng who loves new experiences and challenges.


Over on Zii’s Twitter account, you and her 4k+ followers will find a whole lot of lifestyle content with some humor thrown in. However, to really follow what’s going on in her life, head on over to her YouTube channel Call me Zii. She posts weekly vlogs where we get to see her amazing, confident, outgoing personality; as well as beauty vlogs, fashion how-tos, trips to the gym, restaurants, and more.

If you’re looking for young South African influencers who can really showcase the life of the young women in this beautiful country, this 22-year-old could be exactly what your brand is looking for.

Shumirai Chand – @shumie.lane

Shumirai Chand | TikTok Posts | Fashion, Hair, Makeup

Representing the Western Cape, Shumirai is a South African TikToker and model who loves fashion, hair, and makeup.


First off, this girl loves to dance! That’s where her personality shines through… who doesn’t love (or need) a good dance break? If you’re looking for some feel-good content, you should visit Shumi’s page. Her outfits, hair, and makeup are always perfectly put together – it’s clear that’s where her passions lie.

What else do we love about Shumi’s page? She’s just a young woman doing her thing. She’s certainly scoring some relatability points! This South African influencer would make a fantastic collab partner if your brand’s target demographic is South African women in their late teens to early ’20s.

I think it’s time for a dance break!

Josephine Salumu – @miss_josy_slm

Josephine Salumu | Instagram Posts | South African Model

Also based in the Western Cape is Josephine. She’s a model, aviator, event manager, and, of course, a worthy cast of our South African influencers piece.


Miss Josy definitely wears many hats, but from her Instagram feed, it’s clear to see she loves her some fashion. She’s even graced the cover of a magazine! Aesthetically, her feed is a joy to scroll through. Here you’ll find vibrant colors, catwalk-worthy outfits, and quiet confidence – which we love.

Our impression of Josephine? She’s a professional and a go-getter who has only just begun. Her engagement rate shines at an amazing 23.6%! She’s got the Midas touch! Do you want your brand to turn to gold? You know what to do… hit that Invite to Collab button!

Senthy Marimuthu – @senthy_says

Senthy Marimuthu | South African Lifestyle and Food Blogger

Say hi to Senthy, a Digital Marketer with a goal to increase your brand’s visibility. She’s also a lifestyle blogger and loves cooking.


Senthy is another growing South African influencer who wears many hats and wears them well. Are you interested in growing your online presence (of course you are)? She offers great digital marketing tips on Facebook, Instagram, and Twitter where she has a combined following of over 4.5k. Her followers can also follow her awesome recipes “like Granny used to make” – is there any other way?! (anybody hungry now?)

Over on her blog, Senthy Says, readers will find content on health, hair and beauty, food, fashion, and product & service reviews. Senthy clearly has a lot to say and she’s got our attention!

Does she have yours? Hit Senthy up for a Collab you definitely won’t regret.

What do we love about this round-up of South African influencers? Sure, they may just be getting started, but they’re confident women being unapologetically themselves. There’s a whole lot of personality and power to be explored here and we get the feeling it’s only going to skyrocket from here. #superwomanstance




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