Posted on October 13, 2020
The Latest Marketing Trend: Brand Collaboration
The premise of influencer marketing is quite basic — it relies on finding influencers with a large audience who is interested in sharing their support for your product or service. It is found that 17% of companies spend over half their marketing budget on influencers. The latest marketing trend is certainly brand collaboration with influencers […]
Posted on August 06, 2020
Going from a Business to a Brand
When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]
Posted on May 11, 2020
How To Start An Online Business
With the coronavirus pandemic resulting in social distancing measures, many businesses are having to shift their attention to online revenue options. But how do you start an online business when all your business efforts have until now been managed offline? It can be challenging – like most things when attempted for the first time. However, […]
Posted on March 05, 2020
3 Ways To Improve Influencer Conversion Rates
It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]
Posted on February 17, 2020
3 Key Steps To Building Your Brand and Influence
Social media is a truly powerful tool. Use it to improve brand awareness, influence your audience and build a following. The key to getting the most out of social media is to become a reputable source of information. You can do this by creating high-quality content and engaging with your followers. Building credibility and establishing […]